Senior PMM: GTM & Positioning Leader

Adobe; San Jose (CA); On-site; USD 180,000 - 261,000; Full time

Job summary

Adobe is seeking a Principal Product Marketing Manager to own GenStudio for Performance Marketing positioning and messaging. You’ll work with sales, product, and exec leadership to shape market entry, segment strategy, and the narrative that ties product capability to business outcomes.

You’ll influence ICP, craft customer stories, and equip sales with compelling collateral and battle cards. The role requires collaboration across teams and a data-driven approach to go-to-market success.

Qualifications

• 12+ years in B2B product marketing with emphasis on positioning and GTM.
• Proven ability to influence product direction based on market signals.
• Shipping positioning that moved deals or lifted pipeline.
• Comfort with data, dashboards, and evidence-based decisions.
• Direct communication with senior leadership and cross-functional teams.

Responsibilities

• Own positioning and messaging for GenStudio for Performance Marketing.
• Refine ICP and buying committee definitions; build customer stories.
• Develop sales enablement materials, decks, and battle cards for segment.
• Drive GTM execution and measure pipeline impact and messaging effectiveness.

Skills

B2B PMM

Positioning

Data-driven

Cross-functional

Communication

Ambiguity

Perf marketing

Customer empathy

Job description

Adobe is seeking a Principal Product Marketing Manager to own GenStudio for Performance Marketing positioning and messaging. You’ll work with sales, product, and exec leadership to shape market entry, segment strategy, and the narrative that ties product capability to business outcomes.

You’ll influence ICP, craft customer stories, and equip sales with compelling collateral and battle cards. The role requires collaboration across teams and a data-driven approach to go-to-market success.