Principal PMM for Pro Design Growth & Activation

Adobe; United States; On-site; USD 145,000 - 261,000; Full time

Job summary

Adobe is seeking a Principal Product Marketing Manager to drive growth for emerging Pro Design products from concept to scaled adoption. You will own activation, early retention, and engagement, working with early users to test hypotheses and partnering with product to iterate.

You’ll build community programs that generate qualitative signals and feed the roadmap, while aligning with cross-functional partners across Adobe.

Qualifications

• 8+ years in product marketing or related roles, independently driving outcomes in ambiguous, fast-paced settings.
• Strategic problem solver: connects customer insight, market dynamics, and business goals into a clear view of where to play and how to win.
• Insight‑to‑action: synthesizes data into hypotheses and prioritized experiments, making calls with incomplete information.
• Data‑driven growth fluency: comfortable with activation, retention, and engagement metrics and growth experiments.
• Community fluency: engages early adopters and creative communities to generate signals and advocacy.
• Product influence: partners with product/engineering and can push back when data suggests a different direction.
• Bias for action: ships quickly and learns by doing in early-stage work.
• Cross-functional leadership: leads through influence in matrixed orgs.

Responsibilities

• Own growth and retention strategy for emerging Pro Design products, focusing on activation and early retention.
• Learn from early users, identify blockers, generate hypotheses, and partner with product to test and iterate.
• Build and run community programs that serve as growth engines and insight pipelines.
• Collaborate with product management on priorities, experiments, and cross‑functional alignment to win.
• As portfolio evolves, adapt scope with strong self-direction and impact.

Skills

Growth strategy

Product marketing

Ambiguity navigation

Cross-functional leadership

Data-driven

Community programs

Experimentation

Customer insights

Education

BA/BS Degree

Job description

Adobe is seeking a Principal Product Marketing Manager to drive growth for emerging Pro Design products from concept to scaled adoption. You will own activation, early retention, and engagement, working with early users to test hypotheses and partnering with product to iterate.

You’ll build community programs that generate qualitative signals and feed the roadmap, while aligning with cross-functional partners across Adobe.