Senior PMM - Pro Tier Growth Lead for Creative Cloud

Adobe; New York (NY); On-site; USD 121,000 - 220,000; Full time

Job summary

Adobe is seeking a Senior Product Marketing Manager for Creative Cloud to own the pro-tier business, drive a long-term vision, and lead GTM initiatives for B2C customers. You will conduct market and customer research, set cross-functional testing roadmaps, and partner with global teams to optimize acquisition, engagement, and monetization of the pro-tier offering.

You will influence pricing, messaging, and positioning while collaborating with product and marketing partners to hit revenue

Qualifications

• 7+ years in product/portfolio marketing or go-to-market strategy.
• Financial literacy to analyze impact of initiatives against revenue and engagement forecasts.
• Proven experience owning and delivering portfolio and GTM strategies for B2C customer segments.
• Strong storytelling, writing, and communication skills to distill complex ideas into customer-facing messaging and positioning frameworks.
• Cross-functional leadership experience with complex initiatives in matrixed environments.

Responsibilities

• Own the CC Pro business: define overarching pro-tier strategy and long-term vision; drive annual/quarterly plans to hit revenue forecasts.
• Deeply understand customers: lead research to identify pro-tier audience needs and shape testing roadmaps.
• Champion acquisition, monetization, and engagement: serve as POC across product teams for acquisition and retention initiatives with focus on monetization.
• Drive global growth: partner with international PMMs to align value with global customer needs and price sensitivities.

Skills

Product marketing

Go-to-market strategy

Marketing strategy

Cross-functional leadership

Storytelling

Education

BA/BS degree

Job description

Adobe is seeking a Senior Product Marketing Manager for Creative Cloud to own the pro-tier business, drive a long-term vision, and lead GTM initiatives for B2C customers. You will conduct market and customer research, set cross-functional testing roadmaps, and partner with global teams to optimize acquisition, engagement, and monetization of the pro-tier offering.

You will influence pricing, messaging, and positioning while collaborating with product and marketing partners to hit revenue