Senior PMM: GTM & Launch Leader

Drata; United States; Remote; USD 171,000 - 264,000; Full time

Benefits offered by this job

Stock equity

Health & Wellness benefits

401(k) plan

Life and disability insurance

Parental Leave policy

Professional development stipends

Flexible vacation policy

Job summary

Drata is seeking a Principal Product Marketing Manager to drive go‑to‑market execution across its growing product portfolio, including compliance automation, enterprise GRC, and AI governance. This senior role emphasizes end‑to‑end GTM planning, cross‑functional alignment, and high impact with strong autonomy.

You’ll support NPI processes, develop launch assets, and ensure field readiness, partnering with Product, Marketing, Sales, CS, and leadership to connect strategy to execution.

Qualifications

• 8+ years in product marketing, GTM strategy, launch management, or a closely related B2B SaaS role.
• Proven track record executing complex product launches across multiple teams and functions.
• Strong ability to build structure in ambiguous environments and turn process into execution.
• Excellent written and verbal communication skills—especially for executive audiences and cross‑functional stakeholders.
• Experience building messaging, launch content, and field‑facing assets that support adoption and revenue outcomes.
• Strong project management instincts with the ability to manage multiple priorities, owners, and deadlines simultaneously.
• Comfortable operating at both strategic and highly hands‑on levels.
• Experience in cybersecurity, compliance, GRC, risk, trust, or adjacent B2B SaaS is strongly preferred.

Responsibilities

• Support and drive end‑to‑end GTM planning and execution for major launches, strategic feature releases, and cross‑functional initiatives across Drata’s product portfolio.
• Act as a product marketing DRI across Product, Marketing, Sales, Customer Success, and Enablement—driving alignment and execution through influence and quality of work.
• Build and maintain launch plans, timelines, deliverables, dependencies, and readiness criteria so every stakeholder knows what’s needed and when.
• Translate product plans and launch milestones into clear internal narratives, executive updates, and field‑facing communication.
• Help run and improve the NPI process and related launch frameworks, templates, and governance on a day‑to‑day basis.
• Support tiering and readiness requirements across launch types—from net‑new products to iterative feature updates.
• Partner with Product to ensure launches are grounded in customer validation, clear success criteria, and operational readiness before rollout.
• Build and maintain templates, task structures, and documentation that improve consistency and speed over time.
• Gather field input, stakeholder feedback, and launch learnings to continuously sharpen messaging, process, and execution quality.
• Move between strategy, execution, and communication without losing momentum.
• Contribute to building a more repeatable, scalable launch discipline across the PMM team.

Skills

GTM strategy

Launch management

B2B SaaS

Cross-functional collaboration

Job description

Drata is seeking a Principal Product Marketing Manager to drive go‑to‑market execution across its growing product portfolio, including compliance automation, enterprise GRC, and AI governance. This senior role emphasizes end‑to‑end GTM planning, cross‑functional alignment, and high impact with strong autonomy.

You’ll support NPI processes, develop launch assets, and ensure field readiness, partnering with Product, Marketing, Sales, CS, and leadership to connect strategy to execution.