Senior Marketing Operations Architect (GTM Automation)

Luminik; San Francisco (CA); Hybrid; USD 135,000 - 207,000; Full time

Benefits offered by this job

Stock equity

Health & Wellness benefits

401(k) plan

Life and disability insurance

Tax-advantaged spending accounts

Parental leave

Fertility & family-building benefits

Growth & development programs

Time off & flexibility

Job summary

Drata is seeking a Senior Marketing Operations Manager to lead strategy, execution, and optimization of our marketing technology ecosystem, including HubSpot, Salesforce, LeanData, and more. You’ll architect and manage integrations powering our GTM engine with a focus on scalability, data integrity, automation, and lead orchestration.

You’ll ensure alignment across marketing, sales, customer success, and product teams, acting as a technical lead on cross-functional projects, with a track record

Qualifications

• 7+ years of experience with marketing automation and CRM integrations.

Responsibilities

• Own the marketing technology stack (HubSpot, SFDC, LeanData, Qualified, 6sense) and driving roadmap, implementation, and performance.
• Architect scalable infrastructure to accelerate pipeline, attribution, scoring, and personalized engagement.
• Translate lead management and routing requirements into system logic.
• Own end-to-end implementation of lead assignment rules, SLAs, escalation flows, and scoring models.
• Partner with Sales Ops and Marketing Ops to optimize routing for speed, accuracy, and fairness.
• Ensure data quality, enrichment, normalization, and compliance across platforms.
• Monitor data pipelines and troubleshoot discrepancies across systems.
• Establish governance for platform changes, including documentation and release management.
• Serve as technical lead for GTM launches, sales handoff, and analytics integration.
• Identify automation opportunities to increase efficiency and reduce manual work.
• Leverage AI/ML capabilities in tools to enhance targeting, scoring, and predictive analytics.

Skills

Marketing automation

CRM integration

Data governance

Project management

Attention to detail

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree in Marketing/Business

Tools

HubSpot

Salesforce (SFDC)

LeanData

6sense

Clay

Qualified

Marketo

Segment

Workato

Job description

Drata is seeking a Senior Marketing Operations Manager to lead strategy, execution, and optimization of our marketing technology ecosystem, including HubSpot, Salesforce, LeanData, and more. You’ll architect and manage integrations powering our GTM engine with a focus on scalability, data integrity, automation, and lead orchestration.

You’ll ensure alignment across marketing, sales, customer success, and product teams, acting as a technical lead on cross-functional projects, with a track record