Senior PMM for Prime & Markets

Coinbase, Inc.; Denver (CO); Remote; USD 140,000 - 165,000; Full time

Job summary

Coinbase, Inc. is seeking a Product Marketing professional to own positioning for Prime and Markets across spot, futures, cross-margin, and liquidity.

You will translate deep technical capabilities into clear, persuasive narratives for hedge funds, asset managers, and market makers. You will lead GTM for major launches, create enablement materials, and partner with Product, Markets, Sales, Legal, and Communications to drive client adoption, while navigating regional regulatory constraints and

Qualifications

• 5+ years in product marketing or institutional GTM with trading/derivatives experience.
• Proven ability to simplify complex markets into clear narratives for institutional clients.
• Experience launching GTM programs with cross-functional teams.
• Strong collaboration with Product, Sales, Legal, and Comms.

Responsibilities

• Own positioning and messaging for Prime and Markets across assets.
• Lead GTM execution for major launches, including readiness, enablement, communications, events.
• Develop enablement materials like talk tracks, FAQs, battlecards, demos.
• Translate technical capabilities into institutional clarity and inform product roadmap.
• Drive regional clarity on what's live and what's next under regulatory constraints.

Skills

Institutional GTM

Cross-functional

GTM strategy

AI in marketing

Derivatives knowledge

Job description

Coinbase, Inc. is seeking a Product Marketing professional to own positioning for Prime and Markets across spot, futures, cross-margin, and liquidity.

You will translate deep technical capabilities into clear, persuasive narratives for hedge funds, asset managers, and market makers. You will lead GTM for major launches, create enablement materials, and partner with Product, Markets, Sales, Legal, and Communications to drive client adoption, while navigating regional regulatory constraints and