Senior Trading PMM — Growth & Launch Leader

Coinbase; San Francisco (CA); On-site; USD 171,000 - 201,000; Full time

Job summary

Coinbase is seeking a Senior Product Marketing Manager to own end-to-end PMM for trading products, translating complex offerings into customer-focused positioning that drives adoption. You will lead GTM for launches on the retail app, define audience strategy, and measure performance across the full funnel.

You will partner with CRM and growth teams to run awareness campaigns, product launches, and win-back initiatives, shaping engagement programs to expand active trader adoption with

Qualifications

• 8+ years of product marketing, growth marketing, or product management experience in a consumer-facing app with a demonstrated track record of driving measurable trading or financial product adoption.

Responsibilities

• Own the end-to-end trading PMM strategy, translating product suite into customer-first positioning and messaging that drives adoption.
• Lead go-to-market for new trading instrument launches on the retail app, including audience strategy, value proposition development, channel planning, creative briefing, and measurement.
• Drive trading volume growth across the full funnel, partnering with CRM and growth teams to activate awareness campaigns, new product launches, and win-back programs targeting churned traders.
• Conceive and execute novel engagement programs (trading competitions, incentives, event-driven campaigns) that reach active traders and accelerate adoption of new instruments.
• Build deep customer understanding across trader segments, turning insights into smarter positioning and product feedback.
• Define success metrics tied to trading volume and instrument adoption, monitor performance, run experiments, and deliver clear recommendations to product and marketing leadership.

Skills

Product marketing

Growth marketing

Product management

Quantitative analysis

Experimentation

Growth programs

Generative AI

Job description

Coinbase is seeking a Senior Product Marketing Manager to own end-to-end PMM for trading products, translating complex offerings into customer-focused positioning that drives adoption. You will lead GTM for launches on the retail app, define audience strategy, and measure performance across the full funnel.

You will partner with CRM and growth teams to run awareness campaigns, product launches, and win-back initiatives, shaping engagement programs to expand active trader adoption with