Remote Senior Product Marketing Manager - Trading & Growth

Coinbase; Chicago (IL); Hybrid; USD 171,000 - 201,000; Full time

Job summary

Coinbase is seeking a senior PMM to own the end-to-end marketing strategy for our trading suite, including perpetual futures, options, margin, and spot. You will craft customer-first positioning and drive adoption across channels and product launches.

You will lead growth initiatives to expand trading volume, working with CRM and growth teams on campaigns, new product launches, and win-back programs targeting churned traders.

Qualifications

• 8+ years of product marketing, growth marketing, or product management in a consumer-facing app with a track record of driving measurable trading or financial product adoption.
• Hands-on experience marketing trading, investing, or derivatives products at companies such as Robinhood, SoFi, Tastytrade, Schwab, Kraken, Binance, or similar.
• Proven ability to own both product launches and growth strategy end-to-end, from positioning and messaging through channel execution and performance measurement.
• Advanced quantitative and analytical skills with demonstrated experience defining success metrics, running experiments, and using data to inform campaigns and product decisions.
• Experience running large-scale growth programs, engagement campaigns, or win-back initiatives that drove measurable volume or retention outcomes.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Responsibilities

• Own the end-to-end trading PMM strategy, translating a complex product suite into customer-first positioning and messaging that drives adoption.
• Lead go-to-market for new trading instrument launches on the retail app, including audience strategy, value proposition development, channel planning, creative briefing, and measurement.
• Drive trading volume growth across the full funnel, partnering with CRM and growth teams to activate awareness campaigns, new product launches, and win-back programs targeting churned traders.
• Conceive and execute novel engagement programs (trading competitions, incentives, event-driven campaigns) that reach active traders and accelerate adoption of new instruments.
• Build deep customer understanding across trader segments, turning insights into smarter positioning and product feedback.
• Define success metrics tied to trading volume and instrument adoption, monitor performance, run experiments, and deliver clear recommendations to product and marketing leadership.

Skills

Product marketing

Growth marketing

Product management

Analytics

Experimentation

AI-driven workflows

Job description

Coinbase is seeking a senior PMM to own the end-to-end marketing strategy for our trading suite, including perpetual futures, options, margin, and spot. You will craft customer-first positioning and drive adoption across channels and product launches.

You will lead growth initiatives to expand trading volume, working with CRM and growth teams on campaigns, new product launches, and win-back programs targeting churned traders.