Senior PMM: Prime & Markets (Institutional) Remote

Coinbase; Northern (KY); Hybrid; USD 140,000 - 165,000; Full time

Benefits offered by this job

Medical insurance

Dental benefits

Vision benefits

401(k)

Job summary

Coinbase is hiring for a Senior Product Marketing Manager to shape positioning for Prime and Markets, delivering clear narratives to hedge funds and market makers globally.

You will lead GTM for launches, create battlecards and client narratives, and partner with Product, Sales, Legal, and Comms to drive adoption. This remote-friendly role supports diverse regions with regulatory nuances.

Qualifications

• 5+ years in product marketing, product strategy, or institutional GTM.
• Experience in institutional trading, derivatives, or market infrastructure.
• Proven ability to simplify complex technical capabilities for clients.
• Strong cross-functional collaboration with Product, Sales, Legal, and Comms.
• Fluency in institutional markets language.

Responsibilities

• Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access.
• Lead GTM execution for major Prime and Markets launches, including product readiness, sales enablement, client communications, sequencing, and events.
• Build high-signal enablement materials - talk tracks, FAQs, battlecards, demos, and client-ready narratives - that reduce complexity for the field.
• Partner with Sales, STPs, and Coverage to translate complex technical capabilities into institutional-grade clarity, and contribute market-backed insight that informs product roadmap conversations.
• Drive clarity around what's live, what's next, and what action clients should take across regions with varying regulatory constraints.

Skills

Product marketing

GTM strategy

Cross-functional collaboration

Institutional trading

AI in workflows

Job description

Coinbase is hiring for a Senior Product Marketing Manager to shape positioning for Prime and Markets, delivering clear narratives to hedge funds and market makers globally.

You will lead GTM for launches, create battlecards and client narratives, and partner with Product, Sales, Legal, and Comms to drive adoption. This remote-friendly role supports diverse regions with regulatory nuances.