Senior PMM: Trading Growth & Launch Leader

Coinbase; New York (NY); Hybrid; USD 171,000 - 201,000; Full time

Benefits offered by this job

Equity compensation

Bonus eligibility

Job summary

Coinbase is seeking a Senior Product Marketing Manager to own the go-to-market strategy for trading products in the retail app. You will bridge the trading product team and marketing, driving volume growth through launches, positioning, and creative growth programs that convert awareness into action.

You will define success metrics, partner with CRM and growth teams, and lead engaging campaigns to attract and retain active traders while expanding instrument adoption across spot, futures, and

Qualifications

• 8+ years of product marketing, growth marketing, or product management experience in a consumer-facing app with demonstrated trading or financial product adoption.
• Hands-on experience marketing trading, investing, or derivatives products at fintechs like Robinhood, SoFi, Tastytrade, Schwab, Kraken, Binance, or similar.
• Proven ability to own product launches and growth strategies end-to-end, from positioning and messaging through channel execution and performance measurement.
• Advanced quantitative and analytical skills with demonstrated experience defining success metrics, running experiments, and using data to inform campaign and product decisions.
• Experience running large-scale growth programs, engagement campaigns, or win-back initiatives that drove measurable volume or retention outcomes.
• Uses generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Responsibilities

• Own the end-to-end trading PMM strategy, translating a complex product suite (perpetual futures, options, margin, spot) into customer-first positioning and messaging that drives adoption.
• Lead go-to-market for new trading instrument launches on the retail app, including audience strategy, value proposition development, channel planning, creative briefing, and measurement.
• Drive trading volume growth across the full funnel, partnering with CRM and growth teams to activate awareness campaigns, new product launches, and win-back programs targeting churned traders.
• Conceive and execute novel engagement programs (trading competitions, incentives, event-driven campaigns) that reach active traders and accelerate adoption of new instruments.
• Build deep customer understanding across trader segments, from first-time derivatives users to active traders with accounts at competitors, turning insights into smarter positioning and product feedback.
• Define success metrics tied to trading volume and instrument adoption, monitor performance, run experiments, and deliver clear recommendations to product and marketing leadership.

Skills

Product marketing

Growth marketing

Product management

Trading products

Analytics

AI in marketing

Job description

Coinbase is seeking a Senior Product Marketing Manager to own the go-to-market strategy for trading products in the retail app. You will bridge the trading product team and marketing, driving volume growth through launches, positioning, and creative growth programs that convert awareness into action.

You will define success metrics, partner with CRM and growth teams, and lead engaging campaigns to attract and retain active traders while expanding instrument adoption across spot, futures, and