Remote Senior Product Marketing Manager, Infrastructure

Coinbase, Inc.

Augusta (ME)

Hybrid

USD 171,000 - 201,000

Full time

6 days ago

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Job summary

Coinbase is seeking a Senior Product Marketing Manager to lead integrated marketing for infrastructure products, owning go-to-market strategy and programs that generate pipeline in a fast-moving environment. You will collaborate across content, demand generation, events, communications, and sales enablement to develop GTM for PSPs, money movers, cross-border firms, and banks.

You’ll drive agentic finance marketing with thought leadership and product announcements, plus partner with tier-one

Qualifications

7+ years of payments/stablecoins/fintech marketing experience with GTM success.
Proven ability to craft positioning, messaging and launch plans.
Experience building co-marketing programs with external partners.
Strong writing for blogs, briefs and sales collateral.

Responsibilities

Lead cross-functional initiatives across content, demand gen, events, comms, and sales enablement to generate qualified leads for Coinbase's infrastructure products.
Develop and execute GTM strategies for PSPs, money movers, cross-border firms, and banks with targeted messaging.
Drive agentic finance marketing, including thought leadership, social campaigns and product announcements.
Partner with tier-one partners on co-marketing programs from launch planning to activation and measurement.