Senior PMM: Enterprise SaaS, AI & Revenue Platform

CaptivateIQ, Inc.; United States; Remote; USD 140,000 - 190,000; Full time

Job summary

CaptivateIQ is seeking a Senior Product Marketing Manager to own customer understanding, positioning, messaging, and launches for mid-market and enterprise customers. You’ll go deep on individual products, making each one’s unique value clear and compelling, while also shaping how they come together into a unified story.

You’ll report to the Director of Product Marketing and partner closely with Product, Sales, Customer Success, and RevOps.

Qualifications

• 7+ years in B2B SaaS product marketing or product management, with demonstrated ability to conduct customer discovery and translate feedback into both product and go-to-market strategy.
• Experience with technical products and comfort sitting with technical teams and customers alike.
• Track record of influencing product decisions. You can show work where customer feedback you gathered changed what shipped.
• Exceptional storytelling and communication skills. You can distill complex concepts into clear, compelling messaging.
• A structured, evidence-driven approach to research and measurement. You can conduct buyer research, read data honestly, and iterate on what you learn.
• Comfortable operating with significant autonomy in a dynamic environment; experience using AI tools.
• Deep understanding of competitive intelligence and how to use it to differentiate and win deals.

Responsibilities

• Product positioning: Own the positioning, value propositions, and messaging for your products, and set the direction the rest of Marketing builds from.
• Portfolio narrative: Shape how our products come together into one platform story, so customers see how CaptivateIQ is stronger as a whole.
• Customer and market insight: Lead win/loss analysis, customer research (including interviews), competitive research, and personas. Turn what you learn into positioning as well as input on roadmap, pricing, and packaging.
• GTM activation: Make the story work in the field. Partner with Sales and Services leadership and Enablement on how we pitch, compete, and win, from battlecards to demo stories. Join deals to see what lands.
• Launches: Drive go-to-market for launches, deciding tiering and investment, and measuring what they deliver.
• Measurement & feedback loop: Define what success looks like, from influenced pipeline to competitive win rate and adoption, and use the data to sharpen positioning, launches, and priorities.
• Team rigor: Help raise the bar for the PMM team by mentoring, sharing best practices, and contributing to frameworks and playbooks that make our work more consistent and effective.

Skills

Customer discovery

Go-to-market strategy

Storytelling

Research & measurement

Autonomy

AI tools

Competitive intelligence

Tools

AI tools

Competitive intelligence tools

Job description

CaptivateIQ is seeking a Senior Product Marketing Manager to own customer understanding, positioning, messaging, and launches for mid-market and enterprise customers. You’ll go deep on individual products, making each one’s unique value clear and compelling, while also shaping how they come together into a unified story.

You’ll report to the Director of Product Marketing and partner closely with Product, Sales, Customer Success, and RevOps.