Senior PMM: Embedded & Mission-Critical Systems

Advantech USA; Tustin (CA); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Education reimbursement

Work from home program

Generous vacation & holidays

Referral bonus

Job summary

Advantech USA is seeking a Senior Product Marketing Specialist to plan and execute marketing for the ACG product lines. You will craft the core marketing toolkit, lead Mission Critical vertical campaigns, and partner with Lifecycle Marketing to nurture leads for key accounts.

You will coordinate with product managers and regional teams to develop localized content and stand up promotions, webinars, and events across multiple channels.

Qualifications

• 5+ years of B2B marketing, preferably in high-tech or embedded tech.
• Proven experience owning GTM strategy and executing integrated campaigns.
• Experience marketing to key accounts in mission critical or regulated verticals.
• Strong content skills and ability to translate complex product info.
• Experience creating localized content for regional offerings.
• Familiar with marketing automation platforms (Salesforce Marketing Cloud, Pardot).

Responsibilities

• Build and maintain a marketing toolkit with sales kits, email campaigns, video, and digital materials.
• Own Mission Critical vertical marketing and partner on events and digital campaigns.
• Coordinate with HQ product managers to create marketing materials and promotions.
• Own Server product marketing, including webinars and tradeshows.
• Partner with Lifecycle Marketing to nurture leads for key accounts.
• Create and localize content for regional customization services.
• Define product positioning and messaging to differentiate from competitors.
• Collaborate with Product, Sales, Design and regional/global teams on content, events, and campaigns.
• Manage budget and execute paid campaigns, emails, landing pages to generate demand.

Skills

GTM strategy

Integrated marketing

Content creation

Localization

Cross-functional collaboration

Communications

Time management

Project management

Education

Bachelor's degree in marketing

Tools

Salesforce Marketing Cloud

Pardot

Microsoft Office

Adobe Creative Suite

Google Workspace

Job description

Advantech USA is seeking a Senior Product Marketing Specialist to plan and execute marketing for the ACG product lines. You will craft the core marketing toolkit, lead Mission Critical vertical campaigns, and partner with Lifecycle Marketing to nurture leads for key accounts.

You will coordinate with product managers and regional teams to develop localized content and stand up promotions, webinars, and events across multiple channels.