Senior Product Marketing Specialist, AMS/DMS

Advantech USA; Tustin (CA); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Education reimbursement

Work from home program

Generous vacation & holidays

Referral bonus

Job summary

Advantech USA is seeking a Senior Product Marketing Specialist to plan and execute marketing for the ACG product lines. You will craft the core marketing toolkit, lead Mission Critical vertical campaigns, and partner with Lifecycle Marketing to nurture leads for key accounts.

You will coordinate with product managers and regional teams to develop localized content and stand up promotions, webinars, and events across multiple channels.

Qualifications

• 5+ years of B2B marketing, preferably in high-tech or embedded tech.
• Proven experience owning GTM strategy and executing integrated campaigns.
• Experience marketing to key accounts in mission critical or regulated verticals.
• Strong content skills and ability to translate complex product info.
• Experience creating localized content for regional offerings.
• Familiar with marketing automation platforms (Salesforce Marketing Cloud, Pardot).

Responsibilities

• Build and maintain a marketing toolkit with sales kits, email campaigns, video, and digital materials.
• Own Mission Critical vertical marketing and partner on events and digital campaigns.
• Coordinate with HQ product managers to create marketing materials and promotions.
• Own Server product marketing, including webinars and tradeshows.
• Partner with Lifecycle Marketing to nurture leads for key accounts.
• Create and localize content for regional customization services.
• Define product positioning and messaging to differentiate from competitors.
• Collaborate with Product, Sales, Design and regional/global teams on content, events, and campaigns.
• Manage budget and execute paid campaigns, emails, landing pages to generate demand.

Skills

GTM strategy

Integrated marketing

Content creation

Localization

Cross-functional collaboration

Communications

Time management

Project management

Education

Bachelor's degree in marketing

Tools

Salesforce Marketing Cloud

Pardot

Microsoft Office

Adobe Creative Suite

Google Workspace

Job description

Job Title: Senior Product Marketing Specialist

Location: Tustin, CA – Onsite

Compensation: $75,000–85,000

About this position:

Advantech is seeking a Senior Product Marketing Specialist to own the planning and execution of marketing for our ACG product lines. This role builds the core marketing toolkit & materials to promote Advantech AMD/DMS service, leads Mission Critical vertical marketing, partners with our Lifecycle Marketing function to nurture and convert leads with a focus on key accounts, and develops localized content that supports our regional customization services. The role collaborates closely with product managers and vertical marketing teams across Medical, Mission Critical, and IEM markets.

Responsibilities:

• Build and maintain a professional and consistent marketing toolkit, including sales kits, email campaigns, video, and digital materials for product introductions, adjusting content by vertical market as needed.
• Own Mission Critical vertical marketing, and partner with the Medical and IEM vertical teams on joint events such as webinars, solution days, and tradeshows, along with digital campaigns.
• Coordinate with HQ product managers to create marketing materials and stand up promotion events, including webinars and channel promotions, for Advantech AMD/DMS service and BABA capability.
• Own Server product marketing, including marketing material creation, webinars, solution days, and tradeshows, along with digital campaigns.
• Partner with Lifecycle Marketing to build and run lead nurture programs across the funnel, with a focus on supporting key accounts.
• Create and localize content to support Advantech's regional customization services.
• Define product positioning and messaging that differentiates from competitors and addresses target audience needs.
• Partner cross-functionally with Product, Sales, Design, and regional and global marketing teams to produce content, plan events, and track campaign performance.
• Manage budget and execute paid campaigns, email programs, web pages, and landing pages to generate and nurture demand.

Qualifications:

• Bachelor's degree in marketing or a related field.
• 5+ years of marketing experience, preferably B2B with an emphasis on high-tech or embedded technology fields.
• Proven experience owning GTM strategy and executing integrated marketing campaigns.
• Experience marketing to or supporting key accounts, ideally in mission critical, defense/military, or other regulated technology verticals.
• Strong content skills, with the ability to translate complex product information into clear, engaging messaging.
• Experience creating localized content for regional or customized offerings.
• Familiarity with marketing automation platforms such as Salesforce Marketing Cloud, Pardot, or similar.
• Proficiency with Microsoft Suite, Adobe Suite, and Google Suite.
• Strong communication, interpersonal, and cross-functional collaboration skills.
• Strong time management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Proven ability to prioritize and manage multiple projects and deadlines simultaneously.

Benefits:

• Competitive salary dependent on experience (DOE)
• Winning culture with a friendly, team-oriented environment!
• Generous benefits package including medical, dental, vision, long-term disability, and life insurance.
• Employee Assistance Program (EAP)
• 401(k) with company match
• Education & personal development reimbursement program
• Generous vacation and paid holidays package
• Company events, and lunches
• Work from home program – once eligible
• Referral Bonus

About Advantech

Founded in 1983, Advantech is a leader in providing trusted innovative embedded and automation products and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, and global logistics support; all backed by industry-leading front and back office e-business solutions. Advantech has always been an innovator in the development and manufacture of high-quality, high-performance computing platforms.

We cooperate closely with our partners to help provide complete solutions for a wide array of applications across a diverse range of industries. To realize our corporate vision of Enabling an Intelligent Planet, Advantech will continue collaborating and partnering for Smart City & IoT Solutions.

World-class Recognition

Advantech is an authorized alliance partner of both Intel and Microsoft. Our customers will find the technologies we use inside our products to be widely compatible with other products in the global marketplace. Advantech was selected as Interbrand’s #4 best Taiwan Global Brand in 2020 and named one of Forbes America's Best Midsize Employers in 2021.

Work Authorization

To conform to U.S. Government export regulations (ITAR), applicant must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State. More information can be found at https://www.pmddtc.state.gov/regulations_laws/itar.html

Advantech is proud to be an Equal Employment Opportunity employer. We accept applications directly from candidates only and will not be responsible for any recruiting agency fees absent a formal agreement.