Senior PMM: AI/ML Sports Analytics GTM Leader (Remote)

Relo Metrics (a Division of GumGum); Santa Monica (CA); Hybrid; USD 131,000 - 156,000; Full time

Benefits offered by this job

401(k) match

Bonuses/Stock incentives

Job summary

Relo Metrics (a Division of GumGum) seeks a Sr. Product Marketing Manager to lead PMM initiatives for its B2B SaaS platform, translating AI/ML capabilities into compelling buyer value for global brands, agencies, and teams.

You will own end-to-end GTM plans, develop sales assets, train reps, and measure ROI while collaborating with Product, Sales, and Customer Success. GumGum offers flexible in-office or remote work within a commutable distance to our Santa Monica office.

Qualifications

• 5+ years of B2B SaaS product marketing experience in sports/media/adtech.
• Translate AI/ML/data capabilities into clear value propositions.
• Plan and execute cross-department GTM strategies for launches.
• Strong storytelling and communications across audiences.
• Operate across both high-level strategy and hands-on execution.
• Data-driven with metrics like adoption and enablement usage.

Responsibilities

• Define objective client requirements to align product strategy with market demand.
• Coordinate between Product, Sales, and Customer Success to match capabilities with client signals.
• Perform competitive and customer analyses to highlight differentiators.
• Package AI/ML and data tools into clear buyer value propositions.
• Own end-to-end GTM launch plans to maximize adoption, engagement and retention.
• Create high-impact sales assets, product collateral, and training materials.
• Deliver ongoing training and competitive intelligence for sports, media and brand buyers.
• Establish KPIs to evaluate GTM initiatives and iterate for ROI.

Skills

B2B SaaS PMM

Sports/Adtech experience

AI/ML value props

Cross-functional GTM plans

Storytelling & comms

Strategy & execution

Job description

Relo Metrics (a Division of GumGum) seeks a Sr. Product Marketing Manager to lead PMM initiatives for its B2B SaaS platform, translating AI/ML capabilities into compelling buyer value for global brands, agencies, and teams.

You will own end-to-end GTM plans, develop sales assets, train reps, and measure ROI while collaborating with Product, Sales, and Customer Success. GumGum offers flexible in-office or remote work within a commutable distance to our Santa Monica office.