Senior Core Product Marketing Manager (Fully Remote)

Articulate; United States; Remote; USD 140,000 - 200,000; Full time

Job summary

Articulate, a leading SaaS provider for creator platforms, is seeking a Product Marketing leader in the United States. You will own GTM strategies, build differentiated messaging for the full buying committee, and develop deep customer insights to guide product roadmaps with engineering. You will also create launch frameworks and enablement assets for sales and partners.

The role requires hands-on AI proficiency and a proven ability to drive commercial outcomes through compelling storytelling.

Qualifications

• 8+ years of product marketing experience, B2B SaaS preferred.
• Proven track record owning GTM plans and commercial outcomes.
• Hands-on AI proficiency and a high-quality bar for storytelling.

Responsibilities

• Build positioning, value propositions, and differentiated messaging for the full buying committee.
• Develop deep customer insight and guide the roadmap with product and engineering.
• Create launch frameworks, field assets, and enablement for sales and partners.

Job description

• Revenue and GTM plan against product goals, tracking progress and deciding what to scale or fix.
• Commercial model including pricing, packaging, and monetization approaches.
• Shared context, messaging, and systems for the PMM team and AI agents.

What you'll do:

• Build positioning, value propositions, and differentiated messaging for the full buying committee.
• Develop deep customer insight and guide the roadmap with product and engineering.
• Create launch frameworks, field assets, and enablement for sales and partners.

What you should have:

• 8+ years of product marketing experience, B2B SaaS preferred.
• Proven track record owning GTM plans and commercial outcomes.
• Hands-on AI proficiency and a high-quality bar for storytelling.

Articulate

Articulate is a leading SaaS provider of creator platforms for online workplace training, helping organizations develop, deliver, and analyze engaging employee training. With over 118,000 customers including all of the Fortune 100, Articulate fosters a human-centered, equitable culture and has been named one of Inc. Magazine's Best Workplaces.