Sr. Product Marketing Manager

Relo Metrics (a Division of GumGum); Santa Monica (CA); Hybrid; USD 131,000 - 156,000; Full time

Benefits offered by this job

401(k) match

Bonuses/Stock incentives

Job summary

Relo Metrics (a Division of GumGum) seeks a Sr. Product Marketing Manager to lead PMM initiatives for its B2B SaaS platform, translating AI/ML capabilities into compelling buyer value for global brands, agencies, and teams.

You will own end-to-end GTM plans, develop sales assets, train reps, and measure ROI while collaborating with Product, Sales, and Customer Success. GumGum offers flexible in-office or remote work within a commutable distance to our Santa Monica office.

Qualifications

• 5+ years of B2B SaaS product marketing experience in sports/media/adtech.
• Translate AI/ML/data capabilities into clear value propositions.
• Plan and execute cross-department GTM strategies for launches.
• Strong storytelling and communications across audiences.
• Operate across both high-level strategy and hands-on execution.
• Data-driven with metrics like adoption and enablement usage.

Responsibilities

• Define objective client requirements to align product strategy with market demand.
• Coordinate between Product, Sales, and Customer Success to match capabilities with client signals.
• Perform competitive and customer analyses to highlight differentiators.
• Package AI/ML and data tools into clear buyer value propositions.
• Own end-to-end GTM launch plans to maximize adoption, engagement and retention.
• Create high-impact sales assets, product collateral, and training materials.
• Deliver ongoing training and competitive intelligence for sports, media and brand buyers.
• Establish KPIs to evaluate GTM initiatives and iterate for ROI.

Skills

B2B SaaS PMM

Sports/Adtech experience

AI/ML value props

Cross-functional GTM plans

Storytelling & comms

Strategy & execution

Job description

Relo Metrics is at the forefront of sports sponsorship analytics, empowering brands and rights holders with actionable insights to maximize their investments. As an industry leader, we harness advanced computer vision technology to analyze broadcast, streaming, and social media content, delivering precise, real-time data that drives sponsorship value. Join our team of innovative thinkers and pioneers in a collaborative environment where technology meets creativity, and be a part of transforming the sports analytics landscape. Whether you are starting your career or looking to advance it, Relo Metrics offers a place where your work will make an immediate impact.

Relo Metrics is seeking an energetic and results-driven Sr. Product Marketing Manager (PMM) who will be an exceptional addition to our team. This person will be responsible for leading product marketing initiatives. This includes inbound efforts related to defining the voice of the customer and outbound efforts related to communicating the benefits of our platform for global brands, agencies, and teams.

Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office.

What You'll Achieve

Define objective client requirements in sponsorship management to ensure product strategies match market demand.

Serve as the central link between Product, Sales, and Customer Success to synchronize capabilities with client signals.

Conduct competitive and customer analyses to pinpoint and communicate key product differentiators.

Partner with Product and Engineering to package AI/ML and data tools into clear buyer value propositions.

Own and execute end-to-end GTM launch plans that maximize user adoption, engagement, and retention.

Create high-impact sales assets, product collateral, and training materials to empower reps and clients.

Deliver continuous training and competitive intelligence tailored specifically to sports, media, and brand buyers.

Establish key performance metrics to evaluate GTM initiatives and continuously iterate for maximum ROI.

Skills You'll Bring

5+ years of B2B SaaS product marketing experience, preferably within sports, media, adtech, or sponsorship ecosystems.

Expertise in translating complex AI/ML and data platform capabilities into clear value propositions for brands, agencies, and rights-holders.

Proven track record of planning and executing cross-departmental GTM strategies for high-impact product and feature launches.

Strong storytelling and communication skills to tailor messaging across diverse internal and external audiences.

Ability to operate seamlessly across both high-level strategy and hands-on tactical execution.

Data-driven mindset with experience defining and analyzing PMM success metrics (adoption rates, win/loss signals, enablement usage) to optimize performance.

What We Offer

At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated base pay range for this role is from $131,000 - $156,000 annually. The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions.

The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at gumgum.com/benefits.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Relo Metrics (a Division of GumGum)'s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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