Senior PMM - AI & Agentic Competitive Strategy

Remote; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

GitLab is seeking a Principal Product Marketing Manager, Competitive, to own and articulate our AI and agentic software development competitive narrative. You’ll collaborate with sales, product, investor relations, analysts, and leadership to shape strategy and publish external thought leadership.

With deep SDLC and DevSecOps experience, you will drive positioning, develop field assets, and define partnership strategy, measuring success through win rates and market leadership in AI.

Qualifications

• Proven impact at organizational and industry levels.
• Deep domain expertise in SDLC, DevSecOps, and agentic software development.

Responsibilities

• Own GitLab's competitive positioning for AI and agentic software development end to end, from primary landscape analysis through understanding of competitive tools and developer-level perceptions.
• Own the operating rhythm that converts competitive signal into a position and action within days.
• Give Product an opinionated read on what competitive movement means for roadmap sequencing, bringing evidence and a recommendation rather than a summary of what competitors shipped.
• Build the compete assets, plays, and objection handling the field uses against named competitors, define the sales motion that moves win rate, then measure whether it did.
• Partner with Growth and Campaigns on competitor displacement campaigns, accountable for their contribution to pipeline.
• Brief Investor Relations, industry analysts, sales, and executive leadership with the same rigor, owning the competitive-landscape narrative with analysts and PMMs.
• Raise the competitive bar across the PMM team.
• Ability to travel if needed and comply with the company's travel policy.

Skills

Proven impact

SDLC & DevSecOps

Agentic development

Competitive positioning

AI landscape fluency

Thought leadership

Executive briefing

Clear POV

Strong communication

AI tooling experience

Data-driven mindset

Job description

GitLab is seeking a Principal Product Marketing Manager, Competitive, to own and articulate our AI and agentic software development competitive narrative. You’ll collaborate with sales, product, investor relations, analysts, and leadership to shape strategy and publish external thought leadership.

With deep SDLC and DevSecOps experience, you will drive positioning, develop field assets, and define partnership strategy, measuring success through win rates and market leadership in AI.