Principal Product Marketing Manager - Activations

Remitly; Seattle (WA); On-site; USD 168,000 - 210,000; Full time

Benefits offered by this job

Flexible paid time off

Health, dental, and vision + 401k plan

Paid parental, medical, military and  

Mental Health & Family FormingBenefits

Employee Stock Purchase Plan (ESPP)

Continuing education

Job summary

Remitly in Seattle is seeking a Principal Product Marketing Manager to own the activation system for unactivated SMB customers—designing onboarding sequences, triggers, and tests across email, push, in-app, and paid channels to improve activation and first transactions. You will partner with product and engineering, translate analytics into action, and build an AI-native marketing operating system.

You’ll own the marketing stack, budget, and instrumentation to move metrics and shape the

Qualifications

• 8+ years in product marketing, lifecycle marketing, or growth, owning activation metrics end to end.
• Strong PM instincts with roadmaps and tradeoffs based on impact vs effort.
• Built onboarding/activation programs across email, push, and in-app with measurable conversions.
• Fluency with in-app marketing tooling (Braze, Iterable, Appcues) and QA of implementations.
• Comfort working directly in data, able to build funnel analyses and validate conversion events.
• Experience designing or operating AI-assisted workflows in marketing/growth.
• Ability to scope instrumentation with engineers/PMs; you know what to spec.
• Fintech, payments, or two-sided marketplace experience is a plus.
• Engineering or product management background is a strong plus.

Responsibilities

• Own NCAs from the unactivated customer base as the primary metric—build the roadmap, experiment backlog, channel mix, and investment model to grow it.
• Design, run, and iterate activation programs by customer segment across email, push, in-app, and paid retargeting.
• Partner with the PM who owns the product side of this metric, maintaining a shared view of testing and leverage.
• Turn conversion data into clear signals for product learning and development.
• Own in-app marketing touchpoints for activation funnel—banners, modals, tooltips—coordinating with PM and Content Design.
• Design and manage an AI-native marketing operating system from scratch—agent architecture for hypothesis generation, test planning, content production, QA, and reporting.
• Own the marketing stack, tooling selection, and budget—build infrastructure to test faster over time.

Skills

Product marketing

Lifecycle marketing

Growth marketing

Experimentation

Data-driven decision making

Cross-functional collaboration

Onboarding/activation programs

PM instrumentation

Tools

Braze

Iterable

Appcues

Job description

Job Description: At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money - we're here to move our global customers forward. We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career - we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

About the Role

Every day, Remitly Business gains new signups who never complete their first transaction. The Principal Product Marketing Manager owns the marketing system that changes that - identifying unactivated SMB customers, designing the interventions that move them, and measuring the new customers (NCA) that result. This is a direct acquisition role: new customers who transact, sourced from a pool that already raised their hand. Reporting to the Head of Marketing, this isn't a traditional B2B Product Marketing role focused on messaging, enablement, or GTM launches. It's closer to a PM who builds in marketing channels - running lifecycle and in-app touchpoints with hypotheses, test plans, conversion data, and a clear point of view on what moves the metric. You'll also use paid channels for retargeting and urgency-driven activation promotions. If you think like an engineer, execute like a marketer, and want to own the full system from hypothesis to result - this is that role. Hybrid role, 3+ days/week from our Seattle, WA HQ.

You Will

• Own NCAs from the unactivated customer base as your primary metric - build the roadmap, experiment backlog, channel mix, and investment model to grow it
• Design, run, and iterate activation programs by customer segment: onboarding sequences, re-engagement triggers, milestone nudges, upgrade moments - across email, push, in-app, and paid retargeting
• Partner with the PM who owns the product side of this metric, maintaining a shared view of what's being tested and where the highest-leverage interventions are
• Turn conversion data into clear signals for product learning and development
• Own in-app marketing touchpoints for the activation funnel - banners, modals, tooltips - as the marketing layer on top of the product experience, in close coordination with PM and Content Design
• Design and manage an AI-native marketing operating system from scratch - agent architecture for hypothesis generation, test planning, content production, copy QA, and performance reporting; you're building this, not inheriting a stack
• Own the marketing stack, tooling selection, and budget - evaluate what earns a place, cut what doesn’t, and build infrastructure that lets you test faster over time

You Have

• 8+ years in product marketing, lifecycle marketing, or growth, with experience owning a conversion or activation metric end to end - not supporting someone else who did
• Genuine PM instincts: you think in funnels and experiments, and have built roadmaps and made tradeoffs based on impact vs. effort
• Built onboarding/activation programs from scratch across email, push, and in-app, with conversion data to show for it
• Fluency with in-app marketing tooling (Braze, Iterable, Appcues, or equivalent) and the ability to QA your own implementations
• Comfort working directly in data - you can build a funnel analysis and QA conversion events without waiting on an analyst
• Experience designing or operating AI-assisted workflows in marketing/growth, with a point of view on where agents add leverage vs. where human judgment matters
• Ability to work directly with engineers and PMs to scope instrumentation and tooling - you don't write the code, but you know what to spec
• Fintech, payments, or two-sided marketplace experience is a plus
• A background in engineering or product management is a strong plus - those who started there tend to move faster on instrumentation and data modeling

Compensation Details

The starting base salary range for this position is typically $168,000-$210,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.

Our Benefits

• Flexible paid time off
• Health, dental, and vision + 401k plan with company matching
• Paid parental, medical, military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education

Our Connected Work Culture

Driving Innovation, Together At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer.

At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Remitly is a leading digital financial services provider for immigrants and their families in over 170 countries around the world. Remitly helps immigrants send money home in a safe, reliable and transparent manner. Its digitally-native, cross-border remittance app eliminates the long wait times, complexities and fees typical of traditional remittance processes. Building on its strong foundation, Remitly is expanding its suite of products to further its mission and transform financial services for immigrants all around the world.