Principal Product Marketing Manager - Activations

Remitly, Inc.; Seattle (WA); Hybrid; USD 168,000 - 210,000; Full time

Benefits offered by this job

Flexible paid time off

Health, dental, and vision

401k plan with company matching

Paid parental and medical leave

Mental Health & Family Forming

Employee Stock Purchase Plan

Continuing education

Job summary

Remitly, Inc. is seeking a Principal Product Marketing Manager to enhance customer activation strategies. This hybrid role requires building onboarding programs, analyzing conversion metrics, and collaborating closely with product teams.

The ideal candidate has over 8 years in product marketing or growth, along with strong fluency in marketing tools like Braze and Iterable. You will design interventions that drive new customer transactions, maximizing engagement across email and in-app channels.

Qualifications

• 8+ years in product marketing or growth with direct activation ownership.
• Experience in building onboarding/activation programs from scratch.
• Comfortable working with data to analyze funnels and conversions.

Responsibilities

• Own NCAs from the unactivated customer base as primary metric.
• Design and iterate activation programs across various channels.
• Turn conversion data into signals for product learning.

Skills

Product marketing

Lifecycle marketing

Growth metrics

Fluency in in-app marketing tools

Data analysis

AI-assisted workflows

Technical collaboration

Fintech experience

Tools

Braze

Iterable

Appcues

Job description

Job Description: At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we’re here to move our global customers forward. We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

About the Role

Every day, Remitly Business gains new signups who never complete their first transaction. The Principal Product Marketing Manager owns the marketing system that changes that — identifying unactivated SMB customers, designing the interventions that move them, and measuring the new customers (NCA) that result. This is a direct acquisition role: new customers who transact, sourced from a pool that already raised their hand. Reporting to the Head of Marketing, this isn't a traditional B2B Product Marketing role focused on messaging, enablement, or GTM launches. It's closer to a PM who builds in marketing channels — running lifecycle and in-app touchpoints with hypotheses, test plans, conversion data, and a clear point of view on what moves the metric. You'll also use paid channels for retargeting and urgency-driven activation promotions. If you think like an engineer, execute like a marketer, and want to own the full system from hypothesis to result — this is that role. Hybrid role, 3+ days/week from our Seattle, WA HQ.

You Will:

• Own NCAs from the unactivated customer base as your primary metric — build the roadmap, experiment backlog, channel mix, and investment model to grow it
• Design, run, and iterate activation programs by customer segment: onboarding sequences, re-engagement triggers, milestone nudges, upgrade moments — across email, push, in-app, and paid retargeting
• Partner with the PM who owns the product side of this metric, maintaining a shared view of what's being tested and where the highest-leverage interventions are
• Turn conversion data into clear signals for product learning and development
• Own in-app marketing touchpoints for the activation funnel — banners, modals, tooltips — as the marketing layer on top of the product experience, in close coordination with PM and Content Design
• Design and manage an AI-native marketing operating system from scratch — agent architecture for hypothesis generation, test planning, content production, copy QA, and performance reporting; you're building this, not inheriting a stack
• Own the marketing stack, tooling selection, and budget — evaluate what earns a place, cut what doesn't, and build infrastructure that lets you test faster over time

You Have:

• 8+ years in product marketing, lifecycle marketing, or growth, with experience owning a conversion or activation metric end to end — not supporting someone else who did
• Genuine PM instincts: you think in funnels and experiments, and have built roadmaps and made tradeoffs based on impact vs. effort
• Built onboarding/activation programs from scratch across email, push, and in-app, with conversion data to show for it
• Fluency with in-app marketing tooling (Braze, Iterable, Appcues, or equivalent) and the ability to QA your own implementations
• Comfort working directly in data — you can build a funnel analysis and QA conversion events without waiting on an analyst
• Experience designing or operating AI-assisted workflows in marketing/growth, with a point of view on where agents add leverage vs. where human judgment matters
• Ability to work directly with engineers and PMs to scope instrumentation and tooling — you don't write the code, but you know what to spec
• Fintech, payments, or two-sided marketplace experience is a plus
• A background in engineering or product management is a strong plus — those who started there tend to move faster on instrumentation and data modeling

Compensation Details. The starting base salary range for this position is typically $168,000-$210,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan.

#LI-Hybrid

Our Benefits:

• Flexible paid time off
• Health, dental, and vision + 401k plan with company matching
• Paid parental, medical, military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education

Our Connected Work Culture:

Driving Innovation, Together At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. Under the Company's current hybrid-work expectations, employees in this position work onsite Tuesday through Thursday each week. Additional onsite attendance may be required based on business needs, and the Company may modify its hybrid-work expectations from time to time. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Remitly is a leading digital financial services provider for immigrants and their families in over 170 countries around the world. Remitly helps immigrants send money home in a safe, reliable and transparent manner. Its digitally-native, cross-border remittance app eliminates the long wait times, complexities and fees typical of traditional remittance processes. Building on its strong foundation, Remitly is expanding its suite of products to further its mission and transform financial services for immigrants all around the world.