Senior PM, Programmatic Demand & Live Events

Nbcuniversal; New York; Hybrid; USD 140,000 - 175,000; Full time

Job summary

NBCUniversal in New York is seeking a Senior Product Manager for Programmatic Demand to drive scalable product strategy across NBCU’s programmatic ecosystem. You will lead cross-functional teams and define product-driven approaches to improve auction performance, integration readiness, and live event monetization.

The role requires strong programmatic experience, data pipelines expertise, and the ability to navigate high-concurrency environments with a product mindset.

Qualifications

• Minimum of 3+ years product management experience, preferably within ad tech or data-driven platforms.
• Experience in CTV, streaming, or programmatic demand strongly preferred.
• Strong analytical and problem-solving skills.
• Excellent cross-functional collaboration and communication across Product, Engineering, Ad Ops, Sales, Strategy, and external partners.
• Experience developing or leveraging automation/AI-driven approaches to monitor and improve systems.
• Understanding of privacy regulations and industry signals (CCPA, GDPR, etc.).

Responsibilities

• Design scalable products, systems, and workflows for programmatic demand.
• Translate performance insights into productized capabilities.
• Partner with Engineering to implement scalable, high-concurrency systems.
• Identify performance gaps and optimize live event auctions.
• Drive productization of best practices in deal execution.
• Lead cross-functional alignment on priorities and outcomes.

Skills

Programmatic advertising ecosystems

Measurement pipelines

Privacy & data regulations

Identity signals

Product leadership

Cross-functional collaboration

High-concurrency systems

Data-driven decision making

Analytical problem solving

Communication

Tools

FreeWheel

DSP integrations

Job description

NBCUniversal in New York is seeking a Senior Product Manager for Programmatic Demand to drive scalable product strategy across NBCU’s programmatic ecosystem. You will lead cross-functional teams and define product-driven approaches to improve auction performance, integration readiness, and live event monetization.

The role requires strong programmatic experience, data pipelines expertise, and the ability to navigate high-concurrency environments with a product mindset.