Senior Product Manager, Programmatic Demand - Hybrid Role

NBCUniversal Intl.; New York (NY); On-site; USD 140,000 - 175,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) plan

Paid time off

Tuition reimbursement

Job summary

NBCUniversal is seeking a Senior Product Manager, Programmatic Demand to drive the evolution of programmatic demand across NBCU’s ad tech stack. You will develop scalable products and workflows, identify inefficiencies in auction dynamics, and lead cross-functional teams to optimize live event monetization.

The role focuses on scalable solutions, partner integrations, and implementing product-led improvements across CTV and digital environments.

Qualifications

• Strong understanding of programmatic ad ecosystems, including ad serving and measurement.
• Experience implementing measurement pipelines across bid requests, attribution, and delivery metrics.
• Knowledge of privacy regulations and signals (CCPA, GDPR, ATT, COPPA) and their impact on data usage.
• Experience translating complex requirements into scalable productized solutions in programmatic demand.
• Ability to operate in high-concurrency environments.

Responsibilities

• Design and build scalable tools and workflows to analyze and optimize auction performance.
• Translate performance insights into automated optimization frameworks, configuration layers, or decisioning logic.
• Partner with Engineering to implement systems that continuously improve demand efficiency and revenue outcomes.
• Identify performance gaps and system constraints in live event auctions and address them.
• Drive development of product solutions to increase stability, scalability, and performance in high-concurrency environments.
• Partner cross-functionally and externally to ensure platform and partner readiness for tentpole events.
• Define product-driven approaches to deal structure, configuration standards, and optimization across PG and PMP.
• Improve how platform settings translate into predictable demand performance.
• Productize best practices to reduce inefficiencies and variability in deal execution.

Skills

Programmatic ads

Measurement pipelines

Privacy regulations

Identity signals

Data pipelines

Automation/AI

Cross-functional leadership

High-concurrency systems

Product management

Tools

FreeWheel

Job description

NBCUniversal is seeking a Senior Product Manager, Programmatic Demand to drive the evolution of programmatic demand across NBCU’s ad tech stack. You will develop scalable products and workflows, identify inefficiencies in auction dynamics, and lead cross-functional teams to optimize live event monetization.

The role focuses on scalable solutions, partner integrations, and implementing product-led improvements across CTV and digital environments.