Senior PM, Programmatic Demand — CTV & Live Events

NBCUniversal; New York (NY); Hybrid; USD 140,000 - 175,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid leave

Tuition reimbursement

Employee discounts

Job summary

NBCUniversal in the United States is seeking a Senior Product Manager, Programmatic Demand to drive the evolution of programmatic demand across NBCU’s ad tech stack. You will design scalable products, collaborate with Engineering, Ad Ops, Sales, and Strategy, and translate insights into durable product solutions for auction dynamics and live event monetization.

You will lead cross-functional efforts to optimize bid rate, win rate, and revenue, especially during tentpole events, and ensure

Qualifications

• Strong understanding of programmatic advertising ecosystems and how they enable scalable, addressable ad experiences.
• Experience implementing and validating data pipelines for measurement, attribution, and delivery metrics.
• Solid knowledge of privacy regulations and signals and their impact on data usage and targeting.
• Understanding of identity signals and consent mechanics for audience targeting.
• Ability to translate complex technical and regulatory requirements into durable, productized solutions.

Responsibilities

• Design and build scalable auction optimization tools, workflows, and frameworks.
• Lead live event monetization initiatives for high-concurrency environments and tentpole events.
• Define product-driven deal configuration standards and optimization across PG and PMP.
• Analyze partner performance issues and drive long-term solutions with cross-functional teams.
• Own requirements, validation, and experiments for demand optimization features.

Skills

Programmatic advertising ecosystems

Measurement pipelines

Privacy compliance

Identity signals

Complex requirements translation

Analytics & problem solving

Automation/AI approaches

Cross-functional collaboration

High-concurrency environments

Product management experience (3+ yrs)

Job description

NBCUniversal in the United States is seeking a Senior Product Manager, Programmatic Demand to drive the evolution of programmatic demand across NBCU’s ad tech stack. You will design scalable products, collaborate with Engineering, Ad Ops, Sales, and Strategy, and translate insights into durable product solutions for auction dynamics and live event monetization.

You will lead cross-functional efforts to optimize bid rate, win rate, and revenue, especially during tentpole events, and ensure