Senior Product Manager, Programmatic Demand

Nbcuniversal; New York; Hybrid; USD 140,000 - 175,000; Full time

Job summary

NBCUniversal in New York is seeking a Senior Product Manager for Programmatic Demand to drive scalable product strategy across NBCU’s programmatic ecosystem. You will lead cross-functional teams and define product-driven approaches to improve auction performance, integration readiness, and live event monetization.

The role requires strong programmatic experience, data pipelines expertise, and the ability to navigate high-concurrency environments with a product mindset.

Qualifications

• Minimum of 3+ years product management experience, preferably within ad tech or data-driven platforms.
• Experience in CTV, streaming, or programmatic demand strongly preferred.
• Strong analytical and problem-solving skills.
• Excellent cross-functional collaboration and communication across Product, Engineering, Ad Ops, Sales, Strategy, and external partners.
• Experience developing or leveraging automation/AI-driven approaches to monitor and improve systems.
• Understanding of privacy regulations and industry signals (CCPA, GDPR, etc.).

Responsibilities

• Design scalable products, systems, and workflows for programmatic demand.
• Translate performance insights into productized capabilities.
• Partner with Engineering to implement scalable, high-concurrency systems.
• Identify performance gaps and optimize live event auctions.
• Drive productization of best practices in deal execution.
• Lead cross-functional alignment on priorities and outcomes.

Skills

Programmatic advertising ecosystems

Measurement pipelines

Privacy & data regulations

Identity signals

Product leadership

Cross-functional collaboration

High-concurrency systems

Data-driven decision making

Analytical problem solving

Communication

Tools

FreeWheel

DSP integrations

Job description

Senior Product Manager, Programmatic Demand

• Full-time
• Business Segment: Ad Sales
• Compensation: USD 140,000 - USD 175,000 - yearly

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

NBCUniversal’s Ad Sales One Platform Ad Products team builds and operates the systems that power NBCUniversal’s $10B+ advertising business, including core ad serving, programmatic, and activation capabilities across CTV and digital.

Within AP&S, the Programmatic Demand team is responsible for product strategy and development of demand-side capabilities across NBCU’s programmatic ecosystem.

We are seeking aSenior Product Manager, Programmatic Demandto drive the evolution of how programmatic demand is optimized, scaled, and productized across NBCU’s streaming footprint.

Role Overview

This role focuses on developing scalable products, systems, and workflows that improve programmatic demand performance across NBCU’s ad tech stack.

You will identify inefficiencies in auction dynamics, platform behavior, and partner integrations—and translate those insights into durable product solutions rather than one-off optimizations.

A key focus area will be live event monetization, where concurrency, DSP behavior, and system constraints introduce complex demand-side challenges that require structured, product-led solutions.

Key Responsibilities

Auction Performance & Optimization Systems

• Design and build scalable solutions (tools, workflows, automation) to analyze and optimize auction performance across bid rate, win rate, fill, pacing, and timeouts
• Translate performance insights into productized capabilities (e.g., automated optimization frameworks, configuration layers, or decisioning logic)
• Partner with Engineering to implement systems that continuously improve demand efficiency and revenue outcomes
• Identify performance gaps and system constraints in live event auctions (e.g., scaling limits, DSP throttling, timeout behavior)
• Drive development of product solutions to increase stability, scalability, and performance in high-concurrency environments
• Partner cross-functionally and externally to ensure platform and partner readiness for tentpole events
• Define product-driven approaches to deal structure, configuration standards, and optimization across PG and PMP
• Improve how platform settings (e.g., in FreeWheel and partner DSPs) translate into predictable demand performance
• Productize best practices to reduce inefficiencies and variability in deal execution

Partner Integrations & Performance

• Identify systemic partner performance issues and drive long-term solutions (vs. one-off fixes)
• Inform product strategy based on partner capabilities, limitations, and evolving DSP behavior

Additional Responsibilities

• Product Development & Testing:Own requirements and validation for demand optimization features and experiments
• Cross-Functional Leadership:Align Product, Engineering, Ad Ops, Sales, and Strategy on priorities and outcomes
• Issue Resolution:Lead root cause analysis and improve systems/processes to prevent recurring issues
• Documentation & Enablement:Translate product functionality into clear internal guidance and GTM alignment
• Market Insights:Monitor industry trends and inform product direction

Qualifications

• Strong understanding ofprogrammatic advertising ecosystems, including digital ad serving, measurement frameworks, identity signals, and privacy controls—and how these components work together to enable scalable, addressable advertising across CTV and digital environments
• Experience implementing and validatingmeasurement and data pipelines, with a focus on ensuring consistency and accuracy across platforms (e.g., bid requests, attribution, viewability, IVT, and delivery metrics)
• Solid working knowledge ofprivacy regulations and industry signals(e.g., CCPA, GDPR, GPP, ATT, COPPA), and their implications for data usage, identity resolution, targeting, and measurement in a programmatic context
• Experience understandingidentity and user signals(e.g., device IDs, platform identifiers, consent signals) to enable privacy-compliant audience targeting and optimization
• Proven ability to translatecomplex technical, business, and regulatory requirementsinto scalable, productized solutions - particularly within programmatic demand, auction dynamics, or partner integrations
• Strong analytical and problem-solving skills, with experience diagnosingperformance gaps, data discrepancies, and system inefficiencies, and driving root-cause resolution in production environments
• Experience developing or leveragingautomation and/or AI-driven approachesto monitor, validate, and improve the stability, quality, and performance of demand systems and measurement capabilities
• Excellent communication and collaboration skills, with the ability to operate effectively acrossProduct, Engineering, Ad Ops, Sales, Strategy, and external partnersto drive aligned outcomes
• Demonstrated ability to operate inhigh-scalability, high-concurrency environments(e.g., CTV and live events), with a product mindset focused on building durable, system-level solutions rather than one-off fixes
• Minimum of3+ years of product management experience, preferably within digital advertising, ad tech, or data-driven platforms; experience in CTV, streaming, or programmatic demand strongly preferred

Additional Requirements:

Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $140,000 - $175,000 (bonus eligible)

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].

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