Programmatic Planning Manager — Lead & Grow Revenue

NBCUniversal; New York (NY); On-site; USD 85,000 - 115,000; Full time

Job summary

NBCUniversal is seeking a Manager of Programmatic Planning to lead a team of Digital Sales Planners and support programmatic revenue across NBCU’s streaming portfolio. You’ll work closely with Sales, Planning, Ad Operations, Account Management, Inventory, and Product, serving as a key programmatic resource.

Reporting to the Senior Manager, Programmatic Planning, you will oversee proposal development, pricing and packaging, campaign management, and team performance across PG and PMP.

Qualifications

• Experience in digital advertising and programmatic workflows.
• Strong leadership and mentorship abilities.
• Analytical thinker with strong numerical skills.

Responsibilities

• Manage and develop a team of Digital Sales Planners, providing guidance on plan building, rate approvals, campaign setup and execution, workload, and professional development.
• Manage account assignments and balance workload across the team based on priority and volume.
• Set clear planning and execution standards and keep the team informed on new products, workflows, and marketplace changes.
• Work closely with Sales, Planning, Ad Operations, Account Management, Inventory, Product, and other teams to keep Programmatic and Direct teams aligned.
• Serve as the programmatic subject matter expert for PG and PMP pricing and packaging, including inventory, targeting, and delivery.
• Oversee PG campaign stewardship in partnership with Sales, Ad Operations, Account Management, and Inventory.

Skills

Digital advertising

Programmatic

Team leadership

Analytics

Education

Bachelor’s degree

Tools

FreeWheel

Job description

NBCUniversal is seeking a Manager of Programmatic Planning to lead a team of Digital Sales Planners and support programmatic revenue across NBCU’s streaming portfolio. You’ll work closely with Sales, Planning, Ad Operations, Account Management, Inventory, and Product, serving as a key programmatic resource.

Reporting to the Senior Manager, Programmatic Planning, you will oversee proposal development, pricing and packaging, campaign management, and team performance across PG and PMP.