Programmatic Strategy Lead: Live Events & Innovation

Nbcuniversal; New York; Hybrid; USD 95,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental and vision insurance

401(k)

Paid time off

Tuition reimbursement

Job summary

NBCUniversal is seeking a Manager, Programmatic Strategy to advance the company’s programmatic advertising business in a collaborative, cross-functional role. You will own strategy for live events, OEM supply, ad innovation, and performance partnerships, reporting to the Senior Director, Programmatic Strategy.

In this hybrid role, you will work with Sales, Ad Operations, Product, and Planning to bring new inventory and formats to market, driving revenue growth and scalable adoption across

Qualifications

• Bachelor’s degree or equivalent experience.
• 5+ years’ experience in programmatic at a leading organization.
• Strong written and verbal communication with clear results presentation.
• Advanced PowerPoint and Excel proficiency for data-driven slides.

Responsibilities

• Own strategy and business plan for programmatic supply enablement and live events.
• Drive supply enablement by partnering with internal and external stakeholders.
• Lead end-to-end product commercialization and go-to-market activities.
• Collaborate cross-functionally to launch new programmatic products.
• Track KPIs and provide performance insights for monetization and adoption.

Skills

Programmatic advertising

Data analysis

Stakeholder management

Strategic thinking

Communication

Education

Bachelor’s degree or equivalent experience

Tools

PowerPoint

Excel

Job description

NBCUniversal is seeking a Manager, Programmatic Strategy to advance the company’s programmatic advertising business in a collaborative, cross-functional role. You will own strategy for live events, OEM supply, ad innovation, and performance partnerships, reporting to the Senior Director, Programmatic Strategy.

In this hybrid role, you will work with Sales, Ad Operations, Product, and Planning to bring new inventory and formats to market, driving revenue growth and scalable adoption across