Senior Product Manager - Programmatic Demand & Live Events

NBCUniversal; New York (NY); Hybrid; USD 140,000 - 175,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) plan

Paid leave

Job summary

NBCUniversal in New York is seeking a Senior Product Manager, Programmatic Demand to drive the evolution of programmatic demand across NBCU’s streaming footprint. You will develop scalable products and workflows, identify auction dynamics inefficiencies, and translate insights into durable product solutions.

Role focuses on live event monetization, partner integrations, and building automation to improve performance, stability, and revenue in high-concurrency environments.

Qualifications

• Strong understanding of programmatic advertising ecosystems and how DSPs/CTV work together.
• Experience with measurement pipelines, bid requests, attribution, and delivery metrics.
• Knowledge of privacy regulations (CCPA, GDPR, ATT) and identity signals.
• 3+ years of product management experience in ad tech.

Responsibilities

• Design and build scalable auction optimization tools and workflows.
• Translate performance insights into productized capabilities.
• Partner with Engineering to improve demand efficiency and revenue.
• Drive live event optimization for high-concurrency environments.
• Cross-functional leadership across Product, Engineering, Ad Ops, Sales, and Strategy.
• Monitor market trends and inform product direction.

Skills

Programmatic ecosystems

Measurement pipelines

Privacy regulations

Identity signals

Requirements translation

Analytical skills

Automation/AI

Communication skills

High scalability

3+ years PM experience

Ad tech experience

Job description

NBCUniversal in New York is seeking a Senior Product Manager, Programmatic Demand to drive the evolution of programmatic demand across NBCU’s streaming footprint. You will develop scalable products and workflows, identify auction dynamics inefficiencies, and translate insights into durable product solutions.

Role focuses on live event monetization, partner integrations, and building automation to improve performance, stability, and revenue in high-concurrency environments.