Programmatic Strategy Lead: Live Events and Ad Innovation

NBCUniversal; New York (NY); Hybrid; USD 95,000 - 120,000; Full time

Job summary

NBCUniversal is seeking a Manager, Programmatic Strategy to help future-proof its programmatic advertising business. You will own strategy for supply enablement and emerging products, collaborating with Sales, Ad Operations, Product, Planning, and Marketing to drive launches, adoption, and revenue growth.

You’ll work with live events, OEM supply, and performance partners, connecting with internal teams to bring new inventory to market and measure post-launch impact.

Qualifications

• 5+ years’ experience directly working in programmatic at a leading corporation, agency, technology platform, and/or management consulting firm.
• Excellent written, verbal, and interpersonal communication skills with the ability to present results of complex analyses clearly.
• Strong PowerPoint skills and demonstrated proficiency summarizing information into concise slides.
• Advanced Excel skills, handling large datasets, consolidating data from multiple sources, including pivot tables and SUMIF formulas.

Responsibilities

• Own strategy and business plan for programmatic supply enablement and emerging products, including live events, OEM supply, ad innovation solutions, and performance partners.
• Drive programmatic supply enablement for live events and emerging ad innovation products by partnering with internal and external stakeholders to bring new inventory and ad formats to market, support integrations and activation readiness, and expand programmatic demand access.
• Lead end-to-end product commercialization and programmatic supply enablement—from testing and pilots to go-to-market strategy and launch.

Skills

Programmatic strategy

Communication

PowerPoint

Excel

Education

Bachelor’s degree or equivalent experience

Job description

NBCUniversal is seeking a Manager, Programmatic Strategy to help future-proof its programmatic advertising business. You will own strategy for supply enablement and emerging products, collaborating with Sales, Ad Operations, Product, Planning, and Marketing to drive launches, adoption, and revenue growth.

You’ll work with live events, OEM supply, and performance partners, connecting with internal teams to bring new inventory to market and measure post-launch impact.