Senior PM - Mobile App Content & Personalization (Remote)

Under Armour, Inc; Northern (KY); Hybrid; USD 125,000 - 165,000; Full time

Benefits offered by this job

Paid UA Give Back volunteer days

Maternity and parental leave

Health & fitness benefits

Job summary

Under Armour, Inc. is seeking a Lead Product Manager for Mobile App Content & Personalization to maximize brand storytelling, content experiences, and personalization across iOS and Android.

You will partner with product, design, engineering, marketing, merchandising, and site operations to ship engaging experiences, campaigns, and consumer journeys while driving measurable business outcomes. You will own a roadmap focused on content, personalization, and activation, shaping how athletes

Qualifications

• 5+ years in software, technology, eCommerce, or related consumer-focused fields, including 3+ years in product management.
• Experience leading digital product initiatives in mobile apps with release planning, analytics, QA, and post-launch optimization.
• Strong product strategy, prioritization, roadmap management, and cross-functional leadership.

Responsibilities

• Own and execute a roadmap of mobile app content, personalization, and consumer experience initiatives across Under Armour's apps.
• Collaborate with marketing, merchandising, and site operations to bring campaigns and launches to life in the mobile app.
• Define product strategy and requirements for content experiences, personalization, and discovery that drive engagement and outcomes.
• Partner with personalization teams to leverage audience insights for relevant experiences.
• Lead cross-functional teams through discovery, prioritization, delivery, launch, and optimization.
• Analyze feedback, analytics, trends, and benchmarks to identify opportunities and inform priorities.
• Lead test-and-learn opportunities to improve content performance and app experience.
• Communicate strategy and roadmap direction to stakeholders at all levels.
• Work with engineering to deliver scalable experiences across iOS and Android.

Skills

Product leadership

Roadmap planning

Analytics & data

Cross-functional collaboration

Communication

Education

Bachelor's degree

Master's degree

Job description

Under Armour, Inc. is seeking a Lead Product Manager for Mobile App Content & Personalization to maximize brand storytelling, content experiences, and personalization across iOS and Android.

You will partner with product, design, engineering, marketing, merchandising, and site operations to ship engaging experiences, campaigns, and consumer journeys while driving measurable business outcomes. You will own a roadmap focused on content, personalization, and activation, shaping how athletes