Mobile App Product Lead: Content & Personalization
Under Armour
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Benefits offered by this job
Job summary
Under Armour is seeking a Lead Product Manager for Mobile App Content & Personalization to maximize brand storytelling and consumer engagement across iOS and Android. You will partner with product, design, engineering, marketing, merchandising, and site operations to deliver engaging mobile experiences for athletes.
You will own a roadmap focused on content, personalization, and consumer engagement, shaping how athletes discover relevant products and content while driving measurable business
Qualifications
- Bachelor's degree plus 5+ years in software/tech/digital product/mobile apps, or Master's plus 3+ years.
- 5+ years in digital product initiatives within mobile apps including iOS/Android.
- Strong product strategy, prioritization, roadmap management, and cross-functional leadership.
Responsibilities
- Own and execute a roadmap for mobile app content, personalization, and consumer experiences.
- Collaborate with marketing, merchandising, and site operations to support campaigns and launches.
- Define product strategy and requirements for content experiences and discovery across the app.
- Partner with personalization teams to leverage audience insights and behavioral data.
Skills
Education
Tools
Job description
Under Armour is seeking a Lead Product Manager for Mobile App Content & Personalization to maximize brand storytelling and consumer engagement across iOS and Android. You will partner with product, design, engineering, marketing, merchandising, and site operations to deliver engaging mobile experiences for athletes.
You will own a roadmap focused on content, personalization, and consumer engagement, shaping how athletes discover relevant products and content while driving measurable business
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