Lead, Product Manager - Mobile App Content & Personalization

Under Armour, Inc; Northern (KY); Hybrid; USD 125,000 - 165,000; Full time

Benefits offered by this job

Paid UA Give Back volunteer days

Maternity and parental leave

Health & fitness benefits

Job summary

Under Armour, Inc. is seeking a Lead Product Manager for Mobile App Content & Personalization to maximize brand storytelling, content experiences, and personalization across iOS and Android.

You will partner with product, design, engineering, marketing, merchandising, and site operations to ship engaging experiences, campaigns, and consumer journeys while driving measurable business outcomes. You will own a roadmap focused on content, personalization, and activation, shaping how athletes

Qualifications

• 5+ years in software, technology, eCommerce, or related consumer-focused fields, including 3+ years in product management.
• Experience leading digital product initiatives in mobile apps with release planning, analytics, QA, and post-launch optimization.
• Strong product strategy, prioritization, roadmap management, and cross-functional leadership.

Responsibilities

• Own and execute a roadmap of mobile app content, personalization, and consumer experience initiatives across Under Armour's apps.
• Collaborate with marketing, merchandising, and site operations to bring campaigns and launches to life in the mobile app.
• Define product strategy and requirements for content experiences, personalization, and discovery that drive engagement and outcomes.
• Partner with personalization teams to leverage audience insights for relevant experiences.
• Lead cross-functional teams through discovery, prioritization, delivery, launch, and optimization.
• Analyze feedback, analytics, trends, and benchmarks to identify opportunities and inform priorities.
• Lead test-and-learn opportunities to improve content performance and app experience.
• Communicate strategy and roadmap direction to stakeholders at all levels.
• Work with engineering to deliver scalable experiences across iOS and Android.

Skills

Product leadership

Roadmap planning

Analytics & data

Cross-functional collaboration

Communication

Education

Bachelor's degree

Master's degree

Job description

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Lead, Product Manager - Mobile App Content & Personalization

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

The Lead Product Manager, Mobile App Content & Personalization will focus on maximizing the impact of brand storytelling, product activation, content experiences, and personalization initiatives within Under Armour's mobile app experience across iOS and Android.

In this role, you will partner closely with product, design, engineering, marketing, merchandising, and site operations teams to deliver engaging mobile experiences that bring brand campaigns, product launches, and consumer experiences to life for athletes.

You will own a roadmap focused on content, personalization, and consumer engagement, helping shape how athletes discover relevant products, content, and experiences throughout their journey while driving measurable business outcomes.

Your Impact

• Own and execute a roadmap of mobile app content, personalization, and consumer experience initiatives across Under Armour's native mobile applications.
• Partner with marketing, merchandising, and site operations teams to bring campaigns, product launches, seasonal moments, athlete stories, and commercial initiatives to life within the mobile app.
• Define product strategy and requirements for content experiences, personalization initiatives, product storytelling and discovery experiences that drive athlete engagement and business outcomes.
• Partner closely with personalization teams to identify opportunities for more relevant and engaging consumer experiences through audience insights and behavioral data.
• Lead cross-functional teams through discovery, prioritization, delivery, launch, and optimization, partnering closely with engineering, UX, analytics, QA, and business stakeholders.
• Analyze customer feedback, product analytics, market trends, and competitive benchmarks to identify new opportunities, solve consumer pain points, and inform roadmap priorities.
• Identify and execute test-and-learn opportunities that improve content performance, consumer engagement, conversion, and overall app experience.
• Build compelling product narratives and clearly communicate strategy, priorities, tradeoffs, and roadmap direction to stakeholders at all levels of the organization.
• Partner with engineering teams to deliver scalable, high-quality experiences across iOS and Android, while supporting release planning, QA validation, launch coordination, and post-launch optimization.
• Champion a mobile-first mindset by continuously exploring new ways to connect athletes with relevant content, products, and experiences throughout their journey.

Qualifications

• Bachelor's degree plus 5+ years of relevant experience, or Master's degree plus 3+ years of relevant experience, or equivalent combination of education and experience.
• 5+ years of experience in software, technology, eCommerce, digital product, mobile applications, or related consumer-focused fields, including 3+ years in product management.
• Experience leading digital product initiatives within mobile applications and delivering consumer-facing experiences across iOS and Android, including release planning, analytics, QA, and post-launch optimization.
• Strong product strategy, prioritization, roadmap management, and execution skills, with experience leading cross-functional teams from discovery through launch.
• Experience partnering with marketing, merchandising, and site operations teams to support campaigns, product launches, and content experiences.
• Data-driven mindset with experience using analytics, experimentation, customer feedback, and consumer insights to inform product decisions and improve outcomes.
• Excellent communication and stakeholder management skills, with experience influencing cross-functional partners and driving alignment around product strategy. Experience with content strategy, personalization, merchandising, campaign activation, or consumer engagement is a plus.

Workplace Location

• Location: Home Office
• Work Schedule: Fully Remote
• Sponsorship Eligibility:UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

• No relocation provided
• #LI-CP1
• #LI-REMOTE

Base Compensation

$125,000.00-$165,000.00USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].