Remote Senior PM - Analytics & Data Governance

Under Armour, Inc; Northern (KY); Hybrid; USD 100,000 - 135,000; Full time

Benefits offered by this job

UA Give Back Volunteer Days

Maternity and Parental Leave

Health & fitness benefits

Job summary

Under Armour, Inc. is seeking a Sr. Product Manager - Analytics and Data Governance to lead ecommerce analytics initiatives and governance. The role partners with Engineering, Legal, Privacy, Marketing, and Product teams to ensure reliable data and scalable implementations.

You will manage data layer requirements, tagging strategies, and platform configurations, driving accurate reporting and continuous improvement across our ecommerce analytics ecosystem.

Qualifications

• 3 to 5+ years of experience in Digital Analytics, Analytics Operations, Data Governance, ecommerce Product Management, or a related field.
• Experience with Adobe Analytics or Google Analytics and admin/configuration tasks.
• Experience with tag management systems (Adobe Tags, Tealium, GTM, etc.).
• Experience supporting analytics implementations, data layer requirements, tagging strategies, and measurement plans.
• Experience with ecommerce data layers, event-based measurement, tagging taxonomies.
• Strong troubleshooting and cross-team coordination.
• Ability to document requirements, runbooks, standards, and operational guidance.
• Ability to coordinate across technical and non-technical teams; Jira experience.
• Clear communication of analytics issues, impact, risks, and actions.

Responsibilities

• Support the ongoing health, governance, and reliability of Under Armour’s ecommerce analytics ecosystem by executing against a defined roadmap and governance standards.
• Manage ecommerce analytics intake, triage, prioritization, backlog hygiene, and change management.
• Administer and maintain analytics platform configurations, including report suites, classifications, processing rules, variables, segments, permissions, and governance updates.
• Support data layer, tagging, and measurement work by documenting analytics requirements, implementation guidance, acceptance criteria, validation needs, and outcomes.
• Partner with Engineering, QA, Privacy, Security, Enterprise Data Management, Marketing, Site Merchandising, Product, and other teams to support scalable and compliant analytics implementations.
• Monitor analytics collection health and identify data collection issues, gaps, governance risks.
• Investigate analytics data quality issues and coordinate resolution with partners.
• Support analytics validation, documentation, and stakeholder enablement.
• Maintain runbooks, standards, procedures for analytics administration, support, validation, troubleshooting.
• Communicate status, risks, dependencies, and next steps to stakeholders and leadership clearly.

Skills

Digital Analytics

Analytics Operations

Data Governance

Ecommerce Product Management

Cross-functional collaboration

Tools

Adobe Analytics

Google Analytics

Adobe Tags

Tealium

Google Tag Manager

Jira

Job description

Under Armour, Inc. is seeking a Sr. Product Manager - Analytics and Data Governance to lead ecommerce analytics initiatives and governance. The role partners with Engineering, Legal, Privacy, Marketing, and Product teams to ensure reliable data and scalable implementations.

You will manage data layer requirements, tagging strategies, and platform configurations, driving accurate reporting and continuous improvement across our ecommerce analytics ecosystem.