Global Content & Storytelling Lead

Under Armour, Inc; Baltimore (MD); Hybrid; USD 100,000 - 135,000; Full time

Benefits offered by this job

UA Give Back volunteer days

Maternity and parental leave

Health & fitness benefits

Job summary

Under Armour, Inc. in Baltimore is seeking a Manager of Global Content & Storytelling to lead narrative development across presentations, video, and brand moments.

You will collaborate with executives and cross-functional teams to translate priorities into clear, compelling stories that resonate internally and externally. The role combines design craft with strategic storytelling, requiring collaboration with production partners and a strong eye for brand voice and visual identity.

Qualifications

• Advanced communication and storytelling skills, with the ability to influence and align stakeholders.
• Expert proficiency in Apple Keynote and Microsoft PowerPoint.
• Advanced experience with Adobe Creative Suite (Photoshop, Illustrator).
• Strong understanding of corporate branding, layout, color theory, and typography across digital and video formats.
• Deep understanding of presentation and production environments, including aspect ratios, video systems, sound, and A/V execution.
• Ability to think conceptually and gain buy-in from teammates and senior executives.
• Proven ability to operate with speed, precision, and creativity under tight deadlines and high-pressure situations.
• Ability to manage multiple projects while maintaining exceptional attention to detail.
• Comfort working in a fast-paced corporate environment with high visibility.
• Capture high-quality video content across interviews, events, brand campaigns, product and athlete storytelling
• Edit compelling short-form and long-form video content that aligns with brand standards and audience objectives.
• Support live and fast-turn content needs, delivering timely edits for key events, campaigns, and brand moments
• Maintain an organized workflow for media management, project files, archives, and version control.
• Incorporate motion graphics, color correction, sound design, and other post-production techniques to elevate content quality.
• Stay current on video trends, editing techniques, and social media best practices to continuously improve creative output.
• Motion graphic experience strongly preferred
• Bachelor's Degree
• 7-10 years of relevant experience in design, content creation, or brand storytelling roles
• Experience spanning presentations, video production, and event or executive communications preferred
• Infrequent domestic and international travel
• Willingness to work extended hours and be on-call as projects demand

Responsibilities

• Story development and narrative leadership in partnership with executives and cross-functional teams.
• Translate complex ideas into clear, engaging storytelling across presentations and video.
• Shape story arcs and messaging across multiple content formats.
• Design and develop visually impactful presentations aligned to branding standards.
• Script and oversee creation of video content and motion graphics.
• Provide creative direction to ensure brand voice consistency across outputs.
• Coordinate with production partners to deliver seamless execution for events and launches.
• Travel as needed to support key presentations and events.

Skills

Storytelling

Presentation design

Video production

Brand storytelling

Leadership

Editing

Motion graphics

Education

Bachelor's Degree

Tools

Apple Keynote

Microsoft PowerPoint

Adobe Photoshop

Adobe Illustrator

Motion graphics software

Job description

Select how often (in days) to receive an alert:

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

The Manager, Global Content & Storytelling is responsible for creating and executing meaningful, high-impact content that brings the Under Armour brand to life across presentations, video, and key brand moments.

This role combines exceptional design craft with strategic storytelling—translating business priorities, leadership messaging, and brand vision into clear, compelling narratives that resonate with internal and external audiences.

The candidate will collaborate with internal teammates and external production partners to shape stories, develop creative assets, and ensure all components of a given presentation, event, or piece of content meet the Brand’s high expectations and standards.

Your Impact

Story Development & Narrative Leadership

• Craft compelling narratives in partnership with executives and cross-functional teams for internal and external communications
• Translate complex ideas and brand strategies into clear, engaging, and emotionally resonant storytelling
• Shape story arcs and messaging across presentations, video, and multi-format content

Content Creation & Design Execution

• Design and develop visually impactful presentations aligned to company branding standards
• Concept, script, and oversee the creation of video content and motion graphics to support storytelling needs
• Integrate visual design, motion, and narrative into cohesive, best-in-class content experiences

Creative Direction & Asset Development

• Source, brief, and direct the creation of creative assets (graphics, motion, video) from internal teams and external partners
• Provide creative direction to ensure consistency in brand voice, tone, and visual identity across all outputs
• Determine the most effective medium (presentation, video, animation, etc.) to tell each story

Production & Execution

• Coordinate with on- and off-site production partners (A/V, video, lighting, sound) to deliver seamless execution
• Oversee content delivery for live and recorded events, ensuring technical accuracy and creative quality
• Travel as needed to support key presentations and events, ensuring flawless execution

Partnership & Influence

• Collaborate closely with senior leaders to refine messaging and elevate storytelling clarity
• Serve as a trusted creative partner, influencing how stories are shaped and presented across the organization
• Build strong working relationships across Brand, Marketing, Product, and Communications teams

Qualifications

• Advanced communication and storytelling skills, with the ability to influence and align stakeholders
• Expert proficiency in Apple Keynote and Microsoft PowerPoint
• Advanced experience with Adobe Creative Suite (Photoshop, Illustrator)
• Strong understanding of corporate branding, layout, color theory, and typography across digital and video formats
• Deep understanding of presentation and production environments, including aspect ratios, video systems, sound, and A/V execution
• Ability to think conceptually and gain buy-in from teammates and senior executives
• Proven ability to operate with speed, precision, and creativity under tight deadlines and high-pressure situations
• Ability to manage multiple projects while maintaining exceptional attention to detail
• Comfort working in a fast-paced corporate environment with high visibility
• Capture high-quality video content across interviews, events, brand campaigns, product and athlete storytelling
• Edit compelling short-form and long-form video content that aligns with brand standards and audience objectives.
• Support live and fast-turn content needs, delivering timely edits for key events, campaigns, and brand moments
• Maintain an organized workflow for media management, project files, archives, and version control.
• Incorporate motion graphics, color correction, sound design, and other post-production techniques to elevate content quality.
• Stay current on video trends, editing techniques, and social media best practices to continuously improve creative output.
• Motion graphic experience strongly preferred
• Bachelor’s Degree
• 7–10 years of relevant experience in design, content creation, or brand storytelling roles
• Experience spanning presentations, video production, and event or executive communications preferred
• Infrequent domestic and international travel
• Willingness to work extended hours and be on-call as projects demand

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore HQ office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.
• Travel: Minimal
• Licenses/Certifications: N/A
• Sponsorship Eligibility: UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

#LI-SA-1 #hyrbid

Relocation

• No relocation provided

Base Compensation

$100,000.00-$135,000.00USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].