Remote Senior Digital Product Manager — Conversion & Experience

Under Armour, Inc

Northern (KY)

Hybrid

USD 125,000 - 165,000

Full time

41 hours ago

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Job summary

Under Armour, Inc. is seeking a Lead Product Manager for the Decide experience to drive early ecommerce decision clarity and conversion.

You will partner with product, design, engineering, analytics, merchandising, and marketing to deliver data-driven experiences that improve engagement and progression toward purchase. You will collaborate with global teams, employing agile methods to own the roadmap from ideation to post-launch optimization and to shape product narratives for executive

Qualifications

Use data to drive product decisions and measure impact, with experience in A/B testing, user research, and self-serve insights using analytics tools like Adobe Analytics and Datadog.
Proven ability to influence priorities and align across global cross-functional partners, navigating complex stakeholder environments.
Craft a compelling product narrative that communicates motivation, goals and success pathways to executive audiences.
Experience in agile environments with full product lifecycle ownership, from ideation through post-launch optimization.

Responsibilities

Own and shape the Decide web roadmap from ideation through post-launch optimization and test-and-learn approaches.
Shape on-site product information and storytelling to drive purchase intent.
Define success metrics for the Decide experience using qualitative and quantitative data.
Coordinate priorities across global cross-functional teams and ensure alignment with business outcomes.
Identify emerging ecommerce patterns and AI-driven capabilities to differentiate the experience.