Senior Loyalty Marketing Experience Lead

Under Armour, Inc; Baltimore (MD); Hybrid; USD 75,000 - 100,000; Full time

Benefits offered by this job

UA Give Back Volunteer Days

Maternity and Parental Leave

Health & fitness benefits, discounts

Job summary

Under Armour, Inc. is seeking a Sr. Professional, Loyalty Marketing to identify and prioritize Member experiences, sweepstakes and athlete content from idea to activation. You will hand off to Campaign Ops to support the Armour Access loyalty program.

Responsibilities include coordinating briefs with Channel/Brand Marketing, Team Sports, Merchandising and Sports Marketing to bring activations to market while aligning with loyalty goals in campaigns and events.

Qualifications

• Bachelor's degree with typically 5 years of relevant experience or Master's degree with typically 3 years of relevant experience or typically 9 years of relevant work experience without degree.
• Experience in fast-paced, consumer-centric initiatives focusing on loyalty programs, events or Sports marketing is a plus.
• Ability to work independently and function in an ambiguous environment.
• Ability to influence prioritization of loyalty initiatives and campaigns as important for the region and brand.

Responsibilities

• Identify and prioritize Member experiences, sweepstakes and athlete content from idea through activation readiness and hand-off to Marketing Campaign Ops.
• Collaborate with cross-functional teams in Channel/Brand Marketing, Team Sports, Merchandising and Sports Marketing to bring Member-focused activations to market.
• Convey and champion program needs, ensuring loyalty goals are integrated into marketing campaigns and event strategies.
• Develop updates on Member experience plans for Loyalty team alignment and leadership reviews.

Skills

Loyalty programs

Event planning

Sports marketing

Independent work

Influence others

Ambiguity tolerance

Education

Bachelor's degree

Master's degree

9+ years experience without degree

Job description

Under Armour, Inc. is seeking a Sr. Professional, Loyalty Marketing to identify and prioritize Member experiences, sweepstakes and athlete content from idea to activation. You will hand off to Campaign Ops to support the Armour Access loyalty program.

Responsibilities include coordinating briefs with Channel/Brand Marketing, Team Sports, Merchandising and Sports Marketing to bring activations to market while aligning with loyalty goals in campaigns and events.