Senior PM, Enterprise Onboarding & Activation

CFA Institute

Charlottesville (VA)

On-site

USD 110,000 - 150,000

Full time

6 days ago

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Benefits offered by this job

Annual bonus

401(k) matching

Medical benefits

Job summary

CFA Institute is seeking a Senior Product Manager, Onboarding & Activation to define and deliver cohesive onboarding experiences across CFA Institute’s global product ecosystem. The role drives activation, engagement, and time-to-value through scalable patterns and enterprise capabilities, coordinating across platform, identity, and product teams.

The position emphasizes data-informed decision making, cross-functional leadership, and the ability to translate complex platform capabilities into

Qualifications

8–10+ years in product management delivering complex, cross-functional experiences at enterprise scale.
Proven success designing onboarding/activation or early lifecycle experiences for digital platforms.
Ability to navigate complex org structures, interdependencies, and platform architectures.
Experience collaborating with platform/shared-services teams without duplicating ownership.

Responsibilities

Lead onboarding and activation strategy as a foundational layer of the customer lifecycle across CFA Institute’s product ecosystem.
Design scalable onboarding systems enabling rapid program launches with consistent experiences.
Align engineering, design, identity, and CX teams around shared priorities and sequencing.
Establish reusable patterns and standards for onboarding across products and programs.
Translate platform and identity capabilities into connected experience frameworks and reduce implementation complexity.