Senior Product Manager, E‑commerce Platform (0→1, Remote)

Liftoff; Springfield (IL); Remote; USD 140,000 - 200,000; Full time

Benefits offered by this job

Equity

Remote-first

Health benefits

Job summary

Liftoff is a leading AI-powered performance marketing platform seeking a senior Product Manager to own a new e-commerce advertising platform from zero to GA. You will define the business case, experimentation roadmap, and the platform's identity and attribution architecture, while representing Liftoff with customers and partners.

This is a largely individual-contributor role with autonomy, requiring you to manage unit economics, surface issues, and decide when to scale or pivot.

Qualifications

• 8+ years of product management experience in performance advertising.
• Hands-on depth in web and mobile identity and attribution.
• Experience with ecommerce ecosystems, including Shopify.
• Ability to defend unit economics and go/no-go decisions.

Responsibilities

• Own the e-commerce platform end to end from beta to GA.
• Define the business case, experimentation roadmap, and attribution architecture.
• Partner with GTM, sales, and account teams to define ICPs and go-to-market strategy.
• Lead ML experimentation and data-driven decision making.
• Collaborate on privacy and data protection policies across regions.

Skills

Product management

Performance advertising

ML experimentation

Cross-functional leadership

Identity & attribution

Shopify ecosystem

Job description

Liftoff is a leading AI-powered performance marketing platform seeking a senior Product Manager to own a new e-commerce advertising platform from zero to GA. You will define the business case, experimentation roadmap, and the platform's identity and attribution architecture, while representing Liftoff with customers and partners.

This is a largely individual-contributor role with autonomy, requiring you to manage unit economics, surface issues, and decide when to scale or pivot.