Senior PM, B2C Growth & Engagement - Irvine (Onsite)

Colonial Group; Irvine (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Colonial Group is seeking an experienced Senior Product Manager to co-lead strategy, development, and optimization of consumer-facing digital experiences in a dynamic marketplace.

You will drive engagement, accelerate buyer demand, and improve customer funnel performance by coordinating with engineering, design, and marketing to deliver high-impact products and AI-driven personalization. Onsite work is required in Irvine, CA.

Qualifications

• 5+ years of experience in product management, ideally in a high-growth B2C or consumer tech environment.
• Proven success leading customer-facing product initiatives focused on engagement, acquisition, or retention.
• Strong analytical mindset with experience using data to make product decisions (e.g., SQL, Amplitude, or similar).
• Excellent communication and collaboration skills — comfortable working across teams and presenting to leadership.
• Experience with growth loops, funnel design, and behavioral experimentation is highly desirable.
• Familiarity with Agile processes and modern product development practices.
• Real estate or marketplace experience is a plus.

Responsibilities

• Own and evolve the product roadmap for B2C experience and engagement tools.
• Identify and prioritize opportunities to improve activation, retention, and conversion across the consumer funnel.
• Lead end-to-end product lifecycle: from discovery and validation through delivery and iteration.
• Lead AI-driven initiatives to enhance and personalize key customer experiences.
• Partner closely with engineers, designers, and marketers to build and launch effective solutions.
• Translate customer needs and market insights into clear product requirements.
• Align stakeholders across business, design, data, and engineering to drive unified product delivery.
• Use quantitative and qualitative data to understand buyer behavior and uncover growth opportunities.
• Define and analyze KPIs across the funnel — such as traffic-to-lead, engagement rate, and conversion.
• Champion experimentation and A/B testing to improve user journeys and engagement strategies.
• Collaborate with marketing on customer acquisition, lead nurturing, and multi-channel communication initiatives.
• Ensure seamless handoff and integration between marketing campaigns and product experiences.
• Work closely with technical teams to improve platform capabilities that support flexible, scalable growth solutions.
• Leverage customer feedback and behavioral data to inform product iterations and roadmap decisions.

Skills

Product management

Data-driven decisions

Growth experimentation

SQL

Amplitude

Cross-functional collaboration

Leadership

Tools

Amplitude

SQL

Job description

Colonial Group is seeking an experienced Senior Product Manager to co-lead strategy, development, and optimization of consumer-facing digital experiences in a dynamic marketplace.

You will drive engagement, accelerate buyer demand, and improve customer funnel performance by coordinating with engineering, design, and marketing to deliver high-impact products and AI-driven personalization. Onsite work is required in Irvine, CA.