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Colonial Group is seeking an experienced Senior Product Manager to co-lead strategy, development, and optimization of consumer-facing digital experiences in a dynamic marketplace.
You will drive engagement, accelerate buyer demand, and improve customer funnel performance by coordinating with engineering, design, and marketing to deliver high-impact products and AI-driven personalization. Onsite work is required in Irvine, CA.
We are seeking an experienced and driven Senior Product Manager to co-lead strategy, development, and optimization of consumer-facing digital experiences. This role is central to driving engagement, accelerating buyer demand, and improving customer funnel performance across our marketplace.
You’ll work cross-functionally with engineering, design, and marketing teams to build high-impact products that connect buyers with the right real estate opportunities — and help sellers maximize their outcomes.
The ideal candidate has a strong background in B2C product management, user behavior analysis, and growth experimentation. You should be energized by ambiguous challenges, structured in your thinking, and passionate about building great products that scale.
Own and evolve the product roadmap for B2C experience and engagement tools.
Identify and prioritize opportunities to improve activation, retention, and conversion across the consumer funnel.
Lead end-to-end product lifecycle: from discovery and validation through delivery and iteration.
Lead AI-driven initiatives to enhance and personalize key customer experiences.
Partner closely with engineers, designers, and marketers to build and launch effective solutions.
Translate customer needs and market insights into clear product requirements.
Align stakeholders across business, design, data, and engineering to drive unified product delivery.
Use quantitative and qualitative data to understand buyer behavior and uncover growth opportunities.
Define and analyze KPIs across the funnel — such as traffic-to-lead, engagement rate, and conversion.
Champion experimentation and A/B testing to improve user journeys and engagement strategies.
Collaborate with marketing on customer acquisition, lead nurturing, and multi-channel communication initiatives.
Ensure seamless handoff and integration between marketing campaigns and product experiences.
Work closely with technical teams to improve platform capabilities that support flexible, scalable growth solutions.
Leverage customer feedback and behavioral data to inform product iterations and roadmap decisions.
Onsite 4 days a week in Irvine, CA.