Senior PLG Product Manager - Self-Service Growth

The Briefed; Boston (MA); On-site; USD 136,000 - 204,000; Full time

Benefits offered by this job

Competitive base salary

Annual cash bonus eligibility

Company equity grants

Health, dental, and vision insurance

Paid time off

Parental leave

Flexible working arrangements

Professional development stipend

Job summary

Klaviyo is seeking a Senior Product Manager for Product-Led Growth (PLG) to define and accelerate our self-service growth strategy across the full customer lifecycle. You will own onboarding, activation, pricing transparency, and self-service upgrades while collaborating with Engineering, Design, Analytics, and Go-To-Market teams.

You will lead end-to-end lifecycle initiatives, architect onboarding flows, partner on monetization, and foster a data-driven growth culture with strong emphasis on

Qualifications

• 3–5+ years of PM experience in high-growth startups, management consulting, or investment banking.
• Proven track record of creating and driving growth strategies across acquisition, activation, conversion, retention, or expansion funnels.
• Strong product intuition and UX/UI sensibilities, with ability to simplify complex customer journeys and build high-quality web/SaaS experiences.

Responsibilities

• Own end-to-end lifecycle initiatives from signup to expansion.
• Architect onboarding flows to accelerate time to value and demonstrate business impact.
• Collaborate on pricing, packaging, and billing experiences for self-service and upgrades.
• Develop growth hypotheses and A/B testing methodologies to drive funnel improvements.
• Define and optimize core growth metrics and retention/expansion cohorts.
• Bridge self-service and sales-assisted motions acrossProduct and GTM teams.

Skills

Product management

Growth strategy

AB testing

Data analysis

UX/UI sensibilities

Job description

Klaviyo is seeking a Senior Product Manager for Product-Led Growth (PLG) to define and accelerate our self-service growth strategy across the full customer lifecycle. You will own onboarding, activation, pricing transparency, and self-service upgrades while collaborating with Engineering, Design, Analytics, and Go-To-Market teams.

You will lead end-to-end lifecycle initiatives, architect onboarding flows, partner on monetization, and foster a data-driven growth culture with strong emphasis on