Senior PLG Growth Analyst — Activation & Data Signals

LaunchDarkly Group; Northern (KY); Hybrid; USD 116,000 - 160,000; Full time

Job summary

LaunchDarkly in the United States is seeking a Senior Growth Marketing Analyst to decode digital signals and optimize PLG engines. You will leverage GA360/GA4, Amplitude, Mixpanel, and CDPs to map signals and determine the next best action for high‑value leads.

Collaborating with Marketing, Product, RevOps, and Data Engineering, you will design activation workflows, improve lead routing, and run experiments to boost conversion and pipeline.

Qualifications

• 8–10 years in growth marketing, analytics or PLG in a high-growth B2B SaaS environment.
• Bachelor’s degree in Business, Marketing, Data Analytics, Computer Science, or related field (or equivalent practical experience).
• Cross-disciplinary expertise bridging Marketing, Sales Ops, Data, and Product management.

Responsibilities

• Audit, track, and categorize 1st‑party, 3rd‑party, and product/marketing signals across target contacts and enterprise accounts.
• Define the right 'next best action' for accounts and users based on ICP fit and stage.
• Map and trigger activation responses from marketing content to SDR handoffs and Enterprise AEs.
• Lead cross-functional activation workflows across Marketing, Product, Sales Ops, and Data teams.
• Analyze and optimize conversion rates across the end‑to‑end flow from signal capture to pipeline generation.
• Design and run growth experiments to maximize engagement and move accounts through the buyer journey.

Skills

Growth marketing

Marketing analytics

Revenue operations

PLG strategy

SQL

Education

Bachelor’s degree in Business, Marketing, Data Analytics, CS

Tools

GA360/GA4

Amplitude

Mixpanel

CRM/Automation platforms

Job description

LaunchDarkly in the United States is seeking a Senior Growth Marketing Analyst to decode digital signals and optimize PLG engines. You will leverage GA360/GA4, Amplitude, Mixpanel, and CDPs to map signals and determine the next best action for high‑value leads.

Collaborating with Marketing, Product, RevOps, and Data Engineering, you will design activation workflows, improve lead routing, and run experiments to boost conversion and pipeline.