Senior Platform Product Marketing Lead (Remote)

Macmillan Learning; New Ulm (TX); Hybrid; USD 120,000 - 130,000; Full time

Benefits offered by this job

Health coverage

Education Assistance Program

Paid time off

Bonus plan

401(k) contributions

Job summary

Macmillan Learning is seeking a Senior Product Marketing Manager, Platform, to shape and drive the go-to-market strategy for its core digital platforms. You will turn complex technical capabilities and market insights into compelling positioning, messaging, and high-impact sales enablement tools.

Reporting to the Director, Product Marketing, Platforms, you will work across product, marketing, and sales to deliver measurable value to educators and students.

Qualifications

• College degree or equivalent practical experience.
• Minimum of 2 years of product marketing experience.
• Experience supervising, coaching, or delegating work to team members.
• Strong written and verbal communication skills across all levels.
• Proven strategic and analytical thinking to synthesize customer data and market trends.
• Ability to navigate ambiguity and drive projects forward independently.
• Strong collaboration across cross-functional, distributed teams.

Responsibilities

• Develop and execute go-to-market strategies for technology platforms.
• Lead cross-functional launch teams for new platforms, features, and capabilities.
• Create audience-segment positioning, personas, and messaging frameworks.
• Synthesize market feedback to inform roadmaps and demand generation.
• Partner with Field Marketing and Sales to design sales enablement tools.
• Supervise and mentor a team of three marketing professionals.
• Collaborate with external partners, authors, and consultants on key campaigns.

Skills

Product marketing

Team supervision

Strategic thinking

Analytical thinking

Effective communication

Collaboration

Education

Bachelor's degree or equivalent

Tools

Salesforce

PowerBI

Job description

Macmillan Learning is seeking a Senior Product Marketing Manager, Platform, to shape and drive the go-to-market strategy for its core digital platforms. You will turn complex technical capabilities and market insights into compelling positioning, messaging, and high-impact sales enablement tools.

Reporting to the Director, Product Marketing, Platforms, you will work across product, marketing, and sales to deliver measurable value to educators and students.