Platform Product Marketing Manager — Remote, High-Impact

Macmillan Learning; Austin (TX); Hybrid; USD 120,000 - 130,000; Full time

Benefits offered by this job

Health coverage

401(k) contribution

Education Assistance Program

Paid time off

Job summary

Macmillan Learning is seeking a Senior Product Marketing Manager, Platform, to shape and drive the go-to-market strategy for our core digital platforms. You will translate complex capabilities into compelling positioning, messaging, and sales enablement assets.

You will collaborate with product, marketing, and sales to demonstrate measurable value for educators and students, while leading a small marketing team and coordinating with external partners.

Qualifications

• 2+ years of product marketing experience.
• Strong written and verbal communication skills.
• Ability to synthesize customer data and market trends.
• Experience supervising or mentoring team members.
• Familiarity with Salesforce and PowerBI.
• PMM certification (PMA) preferred).

Responsibilities

• Develop and execute go-to-market strategies for technology platforms.
• Lead cross-functional launch teams and craft differentiating narratives.
• Create audience-segmented positioning, personas and messaging frameworks.
• Synthesize customer feedback and market data to inform roadmaps and demand gen.
• Design standardized sales enablement tools with Sales leadership.
• Mentor a team of marketing professionals and drive their development.
• Coordinate campaigns with external partners and consultants.

Skills

Product marketing

Team leadership

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

Salesforce

PowerBI

Job description

Macmillan Learning is seeking a Senior Product Marketing Manager, Platform, to shape and drive the go-to-market strategy for our core digital platforms. You will translate complex capabilities into compelling positioning, messaging, and sales enablement assets.

You will collaborate with product, marketing, and sales to demonstrate measurable value for educators and students, while leading a small marketing team and coordinating with external partners.