Platform Product Marketing Lead (Remote)

Macmillan; Austin (TX); Hybrid; USD 120,000 - 130,000; Full time

Job summary

Macmillan Learning is seeking a Senior Product Marketing Manager, Platform, to shape go-to-market for core digital platforms. You will translate complex tech into compelling positioning, messaging, and sales tools, working with product, marketing, and sales teams.

You'll lead cross-functional launches, develop audience-focused messaging, and mentor a small team while collaborating with external partners to drive adoption and revenue.

Qualifications

• 2+ years of product marketing experience.
• Supervising or coaching teammates.
• Strong written and verbal communication across org levels.
• Strategic and analytical thinking for market trends.

Responsibilities

• Shape GTM strategies for digital platforms.
• Lead cross-functional launch teams for platforms/features.
• Create audience-focused positioning and messaging frameworks.
• Synthesize market feedback to inform roadmaps and demand generation.

Skills

Product marketing

Team leadership

Strategic thinking

Communication

Cross-functional collaboration

Ambiguity management

Education

Bachelor's degree or equivalent

Tools

Salesforce

PowerBI

Job description

Macmillan Learning is seeking a Senior Product Marketing Manager, Platform, to shape go-to-market for core digital platforms. You will translate complex tech into compelling positioning, messaging, and sales tools, working with product, marketing, and sales teams.

You'll lead cross-functional launches, develop audience-focused messaging, and mentor a small team while collaborating with external partners to drive adoption and revenue.