Senior Platform Product Marketing Manager - Remote

Holtzbrinck; Austin (TX); Remote; USD 120,000 - 130,000; Full time

Benefits offered by this job

Health coverage

Bonus plan

401(k) employer contributions

Education assistance

Paid time off

Paid holidays

Job summary

Macmillan Learning is seeking a Senior Product Marketing Manager, Platform, to shape the go-to-market strategy for our core digital platforms. You will translate complex technical capabilities into clear positioning and high-impact enablement tools across product, marketing, and sales.

You will lead cross-functional launch teams, craft audience-focused messaging, and mentor a team of three marketing professionals while coordinating with external authors and consultants to drive campaigns.

Qualifications

• Minimum of 2 years of product marketing experience.
• Demonstrated experience supervising, coaching, or delegating work to team members.
• Strong written and verbal communication skills across all levels of the organization.
• Proven strategic and analytical thinking to synthesize data and market trends.
• Comfort navigating ambiguity and managing complexity while driving projects forward.
• Strong collaboration skills with cross-functional, distributed teams.

Responsibilities

• Develop and execute go-to-market strategies for technology platforms and align campaigns to adoption and revenue goals.
• Lead cross-functional launch teams to position new platforms, features, and capabilities.
• Create audience-segmented positioning, personas, and messaging frameworks with use cases and storytelling.
• Synthesize customer feedback, adopter flows, and competitive research to inform roadmaps and demand generation.
• Partner with Field Marketing and Sales to design standardized sales enablement tools and decks.
• Supervise and mentor a team of three marketing professionals with coaching and development.
• Collaborate with external partners, authors, and consultants to coordinate campaigns.

Skills

Product marketing

Leadership

Communication

Strategic thinking

Ambiguity management

Cross-functional collaboration

Mentoring

Education

Bachelor's degree or equivalent practical experience

Tools

Salesforce

PowerBI

Job description

Macmillan Learning is seeking a Senior Product Marketing Manager, Platform, to shape the go-to-market strategy for our core digital platforms. You will translate complex technical capabilities into clear positioning and high-impact enablement tools across product, marketing, and sales.

You will lead cross-functional launch teams, craft audience-focused messaging, and mentor a team of three marketing professionals while coordinating with external authors and consultants to drive campaigns.