Platform Product Marketing Lead (Remote)

Macmillan; United States; Remote; USD 120,000 - 130,000; Full time

Job summary

Macmillan Learning is seeking a Senior Product Marketing Manager, Platform, to shape go-to-market strategies for our core digital platforms and turn technical capabilities into compelling messaging for educators and students.

You will lead cross-functional launch teams, develop audience-segmented positioning, work with sales enablement tools, and mentor a team of three marketing professionals while collaborating with external partners to drive demand and adoption.

Qualifications

• Bachelor's degree or equivalent practical experience.
• Minimum of 2 years of product marketing experience.
• Experience supervising or delegating work to a team.
• Strong written and verbal communication skills across all levels.
• Proven strategic and analytical thinking to evaluate market trends and data.
• Ability to navigate ambiguity and manage complexity while driving projects forward.

Responsibilities

• Develop and execute go-to-market strategies for technology platforms.
• Lead cross-functional launch teams and craft differentiating narratives.
• Create audience-segmented positioning, personas, and messaging.
• Synthesize customer feedback and market data to inform roadmaps and demand generation.
• Design standardized sales enablement tools with Sales leadership.
• Mentor a team of three marketing professionals and coordinate with partners.

Skills

Product marketing

Leadership

Communication

Strategic thinking

Analytical thinking

Collaboration

GTM strategy

Demand generation

Education

Bachelor's degree or equivalent

Tools

Salesforce

PowerBI

AI marketing tools

Job description

Macmillan Learning is seeking a Senior Product Marketing Manager, Platform, to shape go-to-market strategies for our core digital platforms and turn technical capabilities into compelling messaging for educators and students.

You will lead cross-functional launch teams, develop audience-segmented positioning, work with sales enablement tools, and mentor a team of three marketing professionals while collaborating with external partners to drive demand and adoption.