Platform Product Marketing Manager — GTM Leader (Remote)

Macmillan Learning; New York (NY); Remoto; USD 120.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health coverage

401(k) employer contributions

Education Assistance Program

Paid time off

Descrizione del lavoro

Macmillan Learning seeks a Senior Product Marketing Manager, Platform to shape and drive the go-to-market strategy for its core digital platforms. You will translate complex capabilities into compelling positioning and high-impact sales enablement tools, working across product, marketing, and sales to deliver measurable value for educators and students.

You will lead cross-functional launch teams, develop audience-focused messaging, and synthesize market data to inform roadmaps, while mentoring

Competenze

• Minimum of 2 years of product marketing experience.
• Strong written and verbal communication skills across all levels of an organization.
• Proven experience supervising, coaching, or delegating work to team members.
• Ability to synthesize customer data, evaluate market trends, and make sound business decisions.

Mansioni

• Develop and execute comprehensive go-to-market strategies for technology platforms, aligning campaigns to adoption and revenue goals.
• Lead cross-functional launch teams to position new platforms, features, and capabilities; craft messaging themes that differentiate solutions.
• Create audience-segmented positioning, personas, and messaging frameworks using use cases and storytelling.
• Synthesize customer feedback, adopter flows, and competitive research to inform product roadmaps and demand generation strategies.
• Partner with Field Marketing and Sales leadership to design standardized sales enablement tools (battlecards, positioning guides, decks).
• Supervise and mentor a team of three marketing professionals; set priorities and support development.
• Collaborate with external partners, authors, and consultants to coordinate marketing presentations and campaigns.

Conoscenze

Product marketing

Team supervision

Communication

Strategic thinking

Analytical thinking

Ambiguity tolerance

Cross-functional collaboration

Formazione

Bachelor's degree or equivalent

Strumenti

Salesforce

PowerBI

Descrizione del lavoro

Macmillan Learning seeks a Senior Product Marketing Manager, Platform to shape and drive the go-to-market strategy for its core digital platforms. You will translate complex capabilities into compelling positioning and high-impact sales enablement tools, working across product, marketing, and sales to deliver measurable value for educators and students.

You will lead cross-functional launch teams, develop audience-focused messaging, and synthesize market data to inform roadmaps, while mentoring