Senior Product Marketing Manager - Platform

Holtzbrinck; Austin (TX); À distance; USD 120 000 - 130 000; Plein temps

Avantages offerts par ce poste

Health coverage

Bonus plan

401(k) employer contributions

Education assistance

Paid time off

Paid holidays

Résumé du poste

Macmillan Learning is seeking a Senior Product Marketing Manager, Platform, to shape the go-to-market strategy for our core digital platforms. You will translate complex technical capabilities into clear positioning and high-impact enablement tools across product, marketing, and sales.

You will lead cross-functional launch teams, craft audience-focused messaging, and mentor a team of three marketing professionals while coordinating with external authors and consultants to drive campaigns.

Qualifications

• Minimum of 2 years of product marketing experience.
• Demonstrated experience supervising, coaching, or delegating work to team members.
• Strong written and verbal communication skills across all levels of the organization.
• Proven strategic and analytical thinking to synthesize data and market trends.
• Comfort navigating ambiguity and managing complexity while driving projects forward.
• Strong collaboration skills with cross-functional, distributed teams.

Responsabilités

• Develop and execute go-to-market strategies for technology platforms and align campaigns to adoption and revenue goals.
• Lead cross-functional launch teams to position new platforms, features, and capabilities.
• Create audience-segmented positioning, personas, and messaging frameworks with use cases and storytelling.
• Synthesize customer feedback, adopter flows, and competitive research to inform roadmaps and demand generation.
• Partner with Field Marketing and Sales to design standardized sales enablement tools and decks.
• Supervise and mentor a team of three marketing professionals with coaching and development.
• Collaborate with external partners, authors, and consultants to coordinate campaigns.

Connaissances

Product marketing

Leadership

Communication

Strategic thinking

Ambiguity management

Cross-functional collaboration

Mentoring

Formation

Bachelor's degree or equivalent practical experience

Outils

Salesforce

PowerBI

Description du poste

Macmillan Learning is a part of the family-owned Holtzbrinck group of companies and is one of the leading educational technology companies. Through deep partnership with the world's best researchers, educators, administrators, and developers, we facilitate teaching and learning opportunities that spark student engagement and improve outcomes. We provide educators with tailored solutions designed to inspire student curiosity and measure progress. Macmillan Learning is comprised of renowned brands including Bedford/St. Martins, W.H. Freeman, Worth Publishers, Sapling Learning, SkyFactor, Late Nite Labs, EBI-MAPworks, i[lt]clicker, REEF and Hayden-McNeil.

Marketing and Communications

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you’re interested in helping shape what’s next in education, we’d love to hear what you could bring to Macmillan Learning.

As the Senior Product Marketing Manager, Platform, you will shape and drive the go-to-market strategy for Macmillan Learning's core digital platforms. Reporting to the Director, Product Marketing, Platforms, you will turn complex technical capabilities and market insights into compelling positioning, clear messaging, and high-impact sales enablement tools. Working across product, marketing, and sales disciplines, you will ensure our learning technology delivers measurable value to educators and students alike.

What You'll Do

• You'll develop and execute comprehensive go-to-market strategies for technology platforms, aligning marketing campaigns to achieve adoption and revenue goals.
• You'll lead cross-functional launch teams to position new platforms, features, and capabilities, crafting narrative themes that differentiate our solutions in the market.
• You'll create audience-segmented positioning, personas, and messaging frameworks that bring technical concepts to life through use cases and storytelling.
• You'll serve as the voice of the market, synthesizing customer feedback, adopter flows, and competitive research to inform product roadmaps and demand generation strategies.
• You'll partner with Field Marketing and Sales leadership to design standardized sales enablement tools, including battlecards, positioning guides, and presentation decks.
• You'll supervise and mentor a team of three marketing professionals, establishing priorities, providing continuous coaching, and supporting professional development.
• You'll collaborate with external partners, authors, and consultants to coordinate marketing presentations, recruit peer consultants, and execute key campaigns.

What You'll Bring

• A college degree or equivalent practical experience.
• Minimum of 2 years of product marketing experience.
• Demonstrated experience supervising, coaching, or delegating work to team members.
• Strong written and verbal communication skills with the ability to convey complex ideas credibly across all levels of an organization.
• Proven strategic and analytical thinking skills to synthesize customer data, evaluate market trends, and make sound business decisions.
• Comfort navigating ambiguity and managing complexity while driving projects forward independently.
• Strong collaboration skills with a track record of building consensus across cross-functional, distributed teams.

Preferred Qualifications

• 3 to 5 years of technology product marketing or SaaS experience.
• Working knowledge of Salesforce and PowerBI.
• Experience leveraging AI-supported marketing workflows, tools, and analytics.
• Product Marketing Alliance (PMA) certification.

Salary Range

$120,000 - $130,000 per year

Job Location

Remote or Office Based

Travel Statement

Travel is estimated at approximately 10% for meetings, events, or campus visits.

Benefits Statement

Benefits begin on your date of hire for regular full-time and qualifying part-time employees and their eligible dependents. Health coverage is also available to qualifying domestic partners; additional documentation may be required.

Your health and well-being. Medical, dental, and vision coverage, an Employee Assistance Program, and 100% employer-paid life and accidental death and dismemberment (AD&D) insurance.

Your financial future and learning. Competitive pay, a bonus plan, employer contributions to your 401(k), and an Education Assistance Program.

Your time away. Paid time off, sick time, discretionary days, and paid holidays, including the International Day for the Elimination of Racial Discrimination, Juneteenth, and Indigenous Peoples’ Day.

Macmillan Learning is a privately-held, family-owned digital learning company that inspires what’s possible for every learner. Our tools, content, and services are grounded in research and designed to support learning, wherever and however it takes place. To learn more, please visit our newsroom or macmillanlearning.com.

At Macmillan Learning, we believe diverse perspectives and backgrounds enrich our mission to improve lives through learning. We actively seek candidates who reflect a wide range of identities, experiences, and communities. We are an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background, geographical status and background, or any other characteristic protected by federal, state, or local law. You can read more about our Diversity, Equity, & Inclusion initiatives here.