Senior Paid Media Experimentation Lead

Socket.dev; Orlando (FL); On-site; USD 110,000 - 150,000; Full time

Job summary

Universal Orlando Resort is seeking a Senior Analyst, Paid Media Experimentation in Orlando to lead end-to-end design, execution, measurement, and reporting of paid media experiments across multiple destinations and channels.

You will apply advanced analytics, audience strategy, and platform knowledge to size opportunities, design robust tests, and translate results into actionable media and investment decisions. This role partners with internal teams and platforms to scale learnings.

Qualifications

• Bachelor's degree in Marketing, Analytics, Data Science, Statistics, Economics, Business, Communications, or a related field required; or equivalent combination of education and experience.
• 5+ years of experience in paid media, media analytics, experimentation, digital marketing analytics, or a related discipline.
• Hands-on experience with Meta and Google advertising platforms and demonstrated understanding of campaign setup, audience targeting and segmentation, optimization, measurement, and reporting required.
• Experience designing, executing, and measuring controlled paid media experiments strongly preferred.
• Experience translating media performance into financial/business impact and working with Looker or comparable business intelligence tools preferred.
• Experience supporting multiple brands, markets, destinations, or business units and working with agency partners preferred.

Responsibilities

• Own measurement and reporting for paid media experiments, evaluating performance against the approved hypothesis, KPIs, success criteria, and business objectives.
• Analyze test/control performance across spend, revenue, ROAS, CVR, CTR, CPC, CPM, AOV, conversions, and other relevant metrics to determine incremental impact and key performance drivers.
• Use Looker dashboards and enterprise data to monitor performance, validate results, investigate anomalies, and develop executive-ready test readouts.
• Understand differences between platform-reported results and enterprise measurement, including attribution windows and reporting nuances.
• Quantify financial impact by applying lift to addressable audiences and media investment to inform scaling decisions.

Skills

Paid media

Experimentation

Analytics & reporting

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree in Marketing, Analytics, Data Science, Statistics, Economics, Business, Communications, or related field

Tools

Looker

Meta Ads

Google Ads/SA360

Job description

Universal Orlando Resort is seeking a Senior Analyst, Paid Media Experimentation in Orlando to lead end-to-end design, execution, measurement, and reporting of paid media experiments across multiple destinations and channels.

You will apply advanced analytics, audience strategy, and platform knowledge to size opportunities, design robust tests, and translate results into actionable media and investment decisions. This role partners with internal teams and platforms to scale learnings.