Senior Omnichannel Personalization Analyst

Socket.dev; Orlando (FL); On-site; USD 120,000 - 170,000; Full time

Job summary

Universal Orlando Resort is seeking a Senior Personalization Analyst to drive end-to-end personalization and experimentation across digital and marketing channels. You will work across teams to translate business objectives into testable experiences, leverage the Adobe MarTech stack, and ensure activation, measurement, and governance are on point.

The role combines strategy, execution, and analytics to optimize guest journeys, with a focus on scalable personalization and data-driven decision

Qualifications

• Strong ability to translate business objectives into testable personalization experiences across digital and marketing channels.
• Experience planning and executing experimentation programs with end-to-end ownership.
• Proficiency with analytics and measurement methodologies to assess impact of initiatives.

Responsibilities

• Own end-to-end delivery of personalization and experimentation from concept through activation and documentation.
• Maintain a working understanding of the Adobe MarTech stack and how identity, data, and activation work together.
• Translate concepts into executable requirements, including audiences, experiences, channels, tracking, and timelines.
• Collaborate with technical and channel teams to enable experiences, journeys, campaigns, and tests.
• Coordinate QA to validate audiences, targeting, eligibility, and measurement readiness.
• Monitor live initiatives and coordinate issue resolution with partners.
• Maintain governance and documentation throughout the experimentation lifecycle.
• Own measurement and reporting for personalization initiatives against KPIs and business objectives.
• Analyze customer behavior and journey outcomes using Analytics, AEP/RTCDP, and related data sources.
• Translate results into actionable recommendations and stakeholder-friendly dashboards.

Skills

Personalization

Experimentation

Analytics

Measurement

SQL

Cross-functional collaboration

Stakeholder communication

Education

Bachelor's degree in Marketing, Analytics, Business, Information Systems, Computer Science, Communications, or a related field

Tools

Adobe Experience Platform (AEP)

Real-Time CDP (RTCDP)

Adobe Journey Optimizer (AJO)

Adobe Target

Adobe Analytics

Customer Journey Analytics (CJA)

Job description

Universal Orlando Resort is seeking a Senior Personalization Analyst to drive end-to-end personalization and experimentation across digital and marketing channels. You will work across teams to translate business objectives into testable experiences, leverage the Adobe MarTech stack, and ensure activation, measurement, and governance are on point.

The role combines strategy, execution, and analytics to optimize guest journeys, with a focus on scalable personalization and data-driven decision